To some networkers, it's just a dream - a fantasy that will never happen. The idea of discovering a "neat little secret" that is always effective towards getting new signups is just a joke to many. In fact, lots of MLM gurus teach others that there are no real "secrets" or proven "formulas". But the truth is, there is a specific process that happens each time an MLM entrepreneur sponsors a new person into his downline. Whether you are aware of it or not, every sponsor goes through this exact process or "formula". The specifics of the sponsor-client interaction may be different in any situation, but the pattern remains intact always. The great thing about MLM leaders and power networkers is that they have learned to identify and break down this process/formula/interaction path (or whichever you want to call it). They polished and perfected each step, and by doing so, they increase the likelihood of signing up more people to their team. Here's the four step formula for you: FIND - It's really funny because most networkers don't really attempt to "find" their ideal customer or business partner. They just tell all their friends, then advertise endlessly without some sort of direction or purpose. To "find" your ideal customers and business partners, you have to locate your target market and identify their needs in relation to your product or business opportunity. Offline, this means attending events and going to places where people who are interested in MLM opportunities are most likely to go. Online, this means visiting discussion forums, blogs, communities, and other lairs where your ideal customers usually go. If you don't do this initial stage correctly, your chances for MLM success is grim. MEET - Once you locate your source of prospects, start by zeroing in on a single person. How will you proceed to communicate with this potential customer or business partner? If you're offline, would you directly approach and give a business card? Or if you're doing business over the internet, would you instantly bombard him with affiliate links and offers about your opportunity? I found that most networkers botch this part. Their method of meeting prospects is pushy and repelling. For internet MLM entrepreneurs, the "meet" phase corresponds to the time when one of your website visitors subscribe to your newsletter or online mailing list. The best thing to do at this point is to remove fear and allow people to relax. That's it. There are lots of techniques involved in meeting people, and you need to learn them. ATTRACT - Once fear is removed and prospects are now relaxed with you, it is now time to attract them to you and your business. To do this, you have to understand human nature and the specific needs of your prospect. When you do and say things that tap into their psychological triggers and present a solution to their needs, they have no choice but to do business with you. This is not manipulative. This is how business is done. This is how people help people. CLOSE - After desire has been built, it is now time to aid the prospect make an affirmative decision. Notice that you don't make the decision for him, but you help him do it for himself. What's wrong with some network marketers is that they try to rob the prospect of his right to decide for himself. Prospects (and people in general) usually don't like being superseded when it comes to making decisions. They want to do it for themselves. So to get a yes answer, remove yourself out of the picture and focus on helping the other person decide. Play the role of a trusted adviser, a friend, and a confidante. There are many techniques interwoven within this four step sponsoring system (Find-Meet-Attract-Close). I'll show them all to you when you visit my website today. This article was written with the hope of helping other MLM entrepreneurs get the most out of their business, and life in general. As you go out to meet prospects and secure to yourself a bright financial future, keep the above mentioned tips in mind, and you will succeed.
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