Mobile phones have become an indispensable part of every human life today. In the market for India, first introduced in the mid-1990. Since then, the market witnessed a steady growth tremendously. Each year an increasing number of people being added to the mobile customer base, recording an estimated 300 million subscribers in India today. The key factors that have driven the growth of mobile phones in India are affordable rental cheap phones, liberal policies, lower tariffs and affordable monthly rents. When the first mobile phones were introduced in the market, call rates and monthly rents were too heavy in the pockets as subscribers pay about Rs 32 per call, but today the rates have been drastically reduced, incredibly to Re 1 per call. Moreover, in the early days of the introduction of an incoming call also required, but today that is completely free of charge if the person is in their own city, where he or she has taken the mobile subscription. The call rates have fallen from 32 to R Re 1 and this is definitely the strongest and most obvious reason for the growing number of mobile phone users. Both service providers and handset manufacturers and are also contributing to progressive growth. In the dominant market players like Nokia, Samsung, Motorola, LG and Sony Ericson are strongly competing to enjoy the maximum percentage of the industry. All are in a battle to introduce new equipment with a durable structure, better performance, and new benefits. Along with service providers like Airtel, Vodafone, Aircel, Idea, Reliance, Tata Indicom, and spices are also subject to fierce competition to reach the top. All service providers are racing to offer the cheapest rates and attractive packages called text messages. This strong competition has increased sharply in number of users as well as the excessive growth of the market. In modern times, mobile phones have become an indispensable part of intelligent young mobile. This is attributed to the wide range of mobile services offering. The high-tech gadget has gone beyond the limits of wireless communication and text messaging. Today, mobile phones have graduated to become an important vehicle for in terms of music entertainment, games and Internet. Mobile phones today are used for various purposes, such as expression of thoughts, social networking, Web surfing, banking, browsing, reading news and games. All these services are made possible by the banking, railroads and other international companies like Google, Yahoo and MSN have signed with various mobile service providers. Together they are continuously contributing to the growth of the glorious Indian mobile market.
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