It doesn’t matter how many people visit your website if they all leave within seconds. You need to engage the audience and get your message across. Animation can be very important in the success or failure of a website. They shouldn’t complicate, but rather compliment the rest of the site. They should be relevant to the rest of the website and the purpose that it serves. If you can make animations convey a message about what the website or your business is about then you are on the right track. Animations should fit in with the rest of the site and help achieve the goals of the website. Photographs can be key. The quality of them can make or break the website. You shouldn’t have too many though; quality is more important than quantity. In certain niche’s all sites tend to be the same, with very similar designs. There are times when you may want to conform with some of these â€rulesâ€, but not too much. It can help show what your site is about as visitors may recognise trends. It is best to be original when possible though. You want to stand out and grad the attention of the audience. You gain no real benefit from being just like every other site in your niche. Your site will have no advantage over the competition if it is exactly the same; you need to be different. Many are afraid of being too radical, but this is not necessarily a bad thing as long as you can pull it off successfully. Again you need to think about your visitors; you don’t want a flashy, modern website if you are targeting the elderly, for example. The key here is to get the balance right. by Affordable SEO
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