Let’s face it, in today’s world everyone is looking for ways to save money. This is true for the homemaker, the banker, the car salesman, and each and every business owner and everyone else. The hard economic times have forced us all to work harder at saving money whenever and wherever we can. It has also caused us to be more selective when choosing where we spend our money. As a matter of fact, many of us have re-evaluated our spending patterns and habits and we have given up some of the more frivolous things that we enjoyed in the past. Because we are making such sacrifices we have higher expectations of those that we buy from and do business with. We expect more for our money and in many cases businesses are coming through for us. Many savvy business owners are realizing that by going that extra mile they will take the lead in getting customers. And one of the things we are now insisting on is a personal touch, a sense that we are being treated as a person rather than a statistic or a number so to speak. We want to be heard and understood, whether we are asking about store hours or product information. But because we live in an age of technology and electronics it seems that many successful business owners believe automation is a sign of success. This can be demonstrated by the many automated phone systems that are in place. It is rare in this day and age to have a call to a business be answered by a human. Unfortunately for many business owners, people are now deciding that automation is not good enough. Not only can these systems be time consuming, but very often, they do not provide the information the caller is seeking. Another major disadvantage is that these systems are anything but personal. The good news for businesses is that there are now affordable call centers with live people that can do the same things as the automated services. The difference is the added personal touch. Which would you prefer, listening to a machine give you instructions or talking to a friendly person?
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