NATURAL, MINERAL makeup are relatively new terms in the cosmetics industry, defining make up products that are largely comprised from natural Ingredients. Sourced from the earth rather than the chemical-based traditional beauty products, this is an exciting development in women’s beauty and health. For the most part, we have been unaware of the toxic and often harmful ingredients included in the products that we apply to our faces and bodies. In the race to produce the best age-defying, wrinkle-blasting, lip-pumping products, cosmetics companies have focused on ways to lure the consumer with new chemicals, technical terms and glossy advertisements. In the quest for eternal youth and everlasting beauty, women have turned a blind eye to the effects these products have on their bodies and systems, in favour for the next trend in cosmetics that promises, as always, to be better than the last. Recent years have seen a shift in social consciousness. In the face of changing weather patterns, dwindling resources and a desire to get back to nature, we are becoming more conscious in our choices as consumers. This is reflected in the explosion of the organic movement, touching everything from fruit and vegetables, coffee, milk products, refined flours to cotton and toilet paper. We are saying no to excessive consumption and waste, taking our green bags to the supermarket and sourcing fresh produce from farmers markets. There is also a growing trend away from chemicals, in all areas of life. Companies are now producing natural cleaning products, childcare products and †finally †beauty products. Our yearnings to be beautiful created a new group of environment-savvy, green consumers who ate organic vegetable patties, drove energy efficient cars, purchased green power, composted their kitchen waste, and caught water in buckets during a shower to sprinkle on the lawn. These women exist in all demographic groups and reflect a conscious decision to care for our planet and monitor our contribution. Yet, for all the good they do in their daily lives, for all the changes they have been willing to make, many women still smothered their faces and bodies with harmful chemicals. Mascaras that promised extra length, nail polish that claimed to strengthen, lip glosses that make fuller lips: from the days of the ancient Egyptians, women have pampered and preened, applied products and found ways to enhance beauty. Women were reluctant to relinquish their much-loved products, beauty tricks and magic wands because there were no alternatives available. There seemed nowhere to go for women who valued nature and their health, except bare faces and untamed hair. Help! This mindset, that to be green meant a total renunciation of beauty, has been blasted out of the water with a new wave of conscious cosmetic companies that care about the total health of their customers. New media attention has coincided with this industry development, exposing the truth of what goes into our beauty products. Formaldehyde, a highly dangerous chemical has been revealed to be a key ingredient in nail polish, that harmless little bottle that even our young girls play around with. It is time for all of us, women and men alike, to be aware, to educate ourselves, and to take advantage of this shift in cosmetics. Some established companies have broadened their range to include natural-based products, and there is a plethora of newcomers to the market that bring integrity, inspiration and authenticity to assist in informed shopping. Imagine coating your lashes with almond oil and brushing your skin with rice powder? These are the types of amazing products available to people who wish to be beautiful, naturally. Reviews of natural and mineral make up have been overwhelmingly positive, supporting this trend to grow and prosper, finally offering women a way to enhance their natural beauty, without Throw out your old, toxic products, doing damage to their health. Skin and hair is naturally nourished, without perfumes, alcohol, synthetic dyes or preservatives. Look for a company that offers simple ingredients, no animal testing, vegan and organic options and an overall feeling of wellbeing and natural beauty in their advertising. These companies do exist and you owe it to your skin and health to find them. Your body will thank you.and welcome the option of feeling beautiful, naturally!
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