Restaurant equipment is the life blood of a restaurant regardless of its location, its size and the type of cuisine it serves. You may have commissioned the city’s most reputable architectural and interior design firms to bring to life your restaurant’s look and ambience. However if your restaurant equipment doesn’t hold up especially during peak rush hour times, trying to survive in a highly competitive industry; with nearly a million restaurants in the US alone, will be a major challenge. We recommend that you go into the restaurant business only when you have the requisite financing in place to purchase new, good quality, brand name restaurant equipment. Why Invest in Brand Name Restaurant Equipment? Brand recognition, brand value and brand equity aside, the most important reason a restaurant should invest in the best is because you can’t afford to take chances with your guests in the same way in which hospital emergency rooms can’t take a chance with their patients. Hospitals typically invest in the best quality technology and equipment money can buy simply because there isn’t any room for error. Similarly, in the restaurant industry, a disgruntled customer is a permanently lost customer who won’t return to your restaurant again and will ardently share the bad experience they had at your restaurant with ten other friends and business associates. You can surely do with out the negative publicity this will generate. Success in the restaurant business is predicated on customer loyalty and sustained repeat business. Here are a few concrete reasons why you should budget for new, brand name, restaurant equipment when planning your restaurant. The Latest Technologies When you acquire new commercial food preparation equipment, you are investing in the latest technology available. This may include innovations in quality, design, performance, safety and flexibility. Although the pace of technology never tends to cease, you have the distinct advantage and benefit of being able to use the most current technologies for at least some time while serving your restaurant patrons. The Durability and Sturdiness of Restaurant Equipment Many brand name companies like True Refrigeration, Globe, Vulcan Hart and KitchenAid have developed a global reputation for the quality of their products. With such a track record, the benefits are sure to pass along to you and your restaurant in the form of uninterrupted service, minimal repair costs and consistent, high performance. Going Green all the Way Many brand name manufacturers of commercial kitchen equipment have introduced eco friendly products that are energy efficient and use reduced quantities of natural resources like water. When purchasing food service equipment from leading companies, be sure to look for the Energy Star logo, which is a hallmark of ergonomic design and energy efficiency. Manufacturers also provide detailed information on how to optimize their products from an ecological perspective. The Warranty Factor All new brand name restaurant equipment is covered by manufacturer warranties, many of which are extendable for up to five years. Your initial investment will be higher than what you would have made if you had purchased used or new, non-branded equipment. However, anxiety levels with respect to possible breakdowns will be considerably lower. You can now focus on your core business rather than face distractions from equipment malfunctions or even failures. Many More Financing Options Commercial finance companies are more open to the idea of financing new brand name restaurant equipment as opposed to used equipment. Even the terms set by lenders are more favorable. In some cases, manufacturers can arrange financing for their products. Financing a part of your restaurant equipment can free up those much-needed funds required for operating capital. Code Compliance New brand name restaurant equipment is typically code compliant because they are designed and manufactured with city and fire codes in mind. Used restaurant equipment may not be able to fulfill these prerequisites at all times. Conclusion Manufacturers of brand name restaurant equipment have a track record and reputation to protect. Therefore, chances are that you will not be disappointed when you invest in quality brand names. We can certainly help you pick out the commercial food service equipment and supplies you will need to get started. Proper advance planning will allow you to focus on your customers, your cuisine and the overall dining experience you are intent on creating for your customers.
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