In this article I am coming back to the oldest Web marketing strategy - inbound links. The importance of inbound links to your Web site never diminishes. Search engines still value quality inbound links to a Web site for higher rankings. However, the emphasize is now on the quality, not the quantity of links. A dozen quality links to your site from useful sites are more valuable to a search engine than 700 links obtained through a link exchange program. Before I discuss how to obtain quality inbound links to your site, I would like to mention some don'ts of inbound link strategy. Never participate in an automated or manual link exchange program. These programs are useless; they don't benefit you and sometimes the search engines may even penalize your site for such links. Also, stop soliciting link exchange from other sites where your links will be placed in a link farm on a page along with hundreds of other links. The two don'ts are - link exchange program and link farms. Now I will talk about the new strategy. The number one strategy is to write articles with your resource box attached. Your resource box should mention your expertise in the subject and only one link to your site's home page. I know you have already started frowning on the idea of writing articles to promote your site. You are telling yourself that it is not a new strategy and it has been going for the past few years. You know that thousands of articles are written everyday and distributed through article directories and submission services. You can still continue promoting your site using article directories and submission services. However, I will mention a few new twists to the old article publishing idea to distinguish you from the pack. Write original articles. If you buy private level rights to an article, rewrite it to make it unique. You don't have to buy the rights to private level articles to create original article. Using the Internet, find good quality articles on the subject that interests you and read those articles. It requires a few hours of time commitment every week. On the weekend, take an additional few hours and write in your own words what you have read in the preceding week. Voila, you have a good quality original article. Remember, you can always write in your own words the ideas that you have read in other articles. You cannot simply copy verbatim from other articles. That will be copyright violation. If you are good at writing humorously, do exploit that skill while writing on any subject. Humor is very powerful and it attracts more readers. People love a bellyful of laughs. If possible, say something bold or controversial without being a hate monger. This will also attract others' attention. Once you have your original article written, find a few quality content rich site (not article directories) and offer them your article for free with your resource box attached. You are not asking for any link exchange, you are just giving away your high quality articles for free to a few selected sites. Once you have a few good articles on the same subject, compile them into an e-book. Write a short bio(less than 300 characters) with your Web site link and ask a few selected site owners to distribute your e-book for free to their visitors. You can also ask other site owners to include your e-book as a free bonus in some of their prime selling products. Ask the site owners to distribute the e-book from their sites with courtesy notes and links back to your site. If your Web site has a forum, offer other sites to use it from their sites. Setup your forum so that it has almost seamless integration from other sites. Ask other sites to directly link to your forum from their main menu. In return, tell them that you will write nice reviews of their sites and their offerings and publish those reviews in your site. Develop a tips and tricks section on the subject of your Web site and update it regularly. Allow other sites to publish your tips and tricks for free with courtesy links to your site. Make the process automated (using RSS other techniques) so that when you update your tips and tricks page, all sites publishing your tips and tricks are also updated. Whenever you get an opportunity, use your cell phone to shoot short videos and take pictures. You need to get a good cell phone with a camera. Give your pictures and videos to other sites for free. Ask them to put links back to your site below every video and picture they publish in their sites. Join a few social networking sites like MySapce, etc. Create your Web pages on those sites with videos and pictures. Provide links back to your site from those pages. Update your Web pages in social networking sites periodically with fresh videos and pictures. Publish link to your articles in community based popularity sites like digg. A well "dugg" story can generate thousands of hits to your site. If you have a controversial or humorous story, the chances are even better for "digging" your articles from these type of sites. Write reviews of products and services, related to your site's subject, that you have used and publish those reviews on different review sites with a clever way to put links back to your site. Some creativity is required to achieve this feat. You cannot simply spam these review sites. Be genuine and at the same time marketing savvy. Network and build good rapport with a dozen or so good site owners. Help each other in site promotion, idea and content exchanges. For all content exchanges, don't forget to include resource boxes with links back to your site.
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