If Barack Obama becomes the next President of the United States of America, the country can assure that they will not fall short on one account, e-marketing. Demagogic run by Obama among the youth in the ongoing Democratic presidential primaries have stunned analysts and psephologists alike. The curiosity led the experts to pry into how Obama was able to muster the positive vibes of the youth in favor of him. It was evident in the final lab report Barack camp extensively used social networking and video sharing sites to great effect in garnering votes of the youth. His success in using social medium as an electioneering tool clearly shows that a new guru has arrived in the world of e-marketing. A survey showed that if one does not include social media in one's election campaigns it would be hard to draw the attention of the youth. Majority of the youth interact through social networking sites since internet connectivity has increased to larger areas. Blog sites have virtually become e-diaries of today's youth as outlets to vent their social and emotional feelings as well. As a result, social media have supplanted televisions, radios and other advertising spaces for election campaigns. Hence, it has been proved, it would be preposterous to avoid employing social media especially, in a high voltage election campaigns such as, the US presidential primaries. A statistics from a section of the press stated, immediately after the Second Super Saturday, Hillary Rodham Clinton had a comfortable margin of 15 percent lead over Barack Hussein Obama in Pennsylvania. But the same team of public opinion poll managers gave Clinton just 5 percent lead over Obama just two days before the same primary election. Creating a huge 10 percent swing in favor of any candidate, that too in a month's time, was unheard of in Pennsylvania. The credit goes to Barack camp, their stupendous game plan to engage with the youth through sublime tentacles of social suggestion has succeeded in gaining an all important 10 percentage points. If the alleged terror tactics of releasing an Al Qaida video by Hillary camp would not have happened, Barack's positive campaigning might have closed in the gap, and even he would have won the Pennsylvania primary. Still he has lost by only 10% as compared to the projection of 15% a month ago. Comparative study on the usage of social networking and video sharing sites, one can see, again Obama winning hands down over his rival. Hillary uses the services of leading six e-communities where as Obama has made him available on 16 e-communities. On one hand, Hillary's e-community spaces are sprawled with unpopular class room content, but Obama occupies his spaces with youthful jargons and related video contents on the other. Such measures have endeared Barack among the youth, which ultimately turned into votes all through the election, where Obama was trailing far behind Hillary before the start of the primaries. Whether Barack Obama makes it to the White House or not, something is sure, his election strategy is here to stay for a long time. Hitherto, such marketing strategies were confined to e-commerce portals including Business to Consumer and Business to Business portals. For a successful business, one should know to market oneself well, and Obama has succeeded in doing so. Thereby, his business sense leaves a trail of new strategy in the field of election campaigning which could be replicated elsewhere. He also gives businesses a new lesson to use this social media to market one's products or services which is until now used sparingly with stereo-typed content.
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