So you have created an attractive website which has enough potential to earn you some profit, now what? This is a question most people ask themselves when they think about web promotion. As you may know making a successful website requires a lot more than just design skills and programming know how, it takes internet marketing knowledge to take your site from zero to being publicly known by thousands in a short period of time; if you feel lost regarding this topic don't worry, many people do. Lets explain basic steps to get your site noticed. The web is built by a series of connections between websites, these connections are better known as links, these links take visitors from one site to another related and complementary site, this procedure is not only followed by humans but by search engine spiders which look for new sites to discover several times a day. Search engine spiders are also called web crawlers, they are guided by links from site to site; this is basically all the knowledge you need to get your site indexed since the more links you have pointing to your site the better chances you will have of getting it indexed in the search engines. Once you are finally indexed it is time to start working in the quality of your links, the anchors used, relevancy and number of them. Why put so much emphasis on links you may ask? Simple, links are a critical part of your off-page optimization, without these votes your website will not get noticed, won't get page rank and won't get traffic which is the most important factor. When it comes to links the best type are "one way" links because they are harder to get compared to reciprocal links which may be manipulated by webmasters in order to influence their ranking in the search engine result pages. There are several methods used to acquire these one-way links however one method remains constant because of its effectiveness, that method is called: directory submission. With the huge amounts of content and new sites being added to the web every minute it is hard to keep track of everything so online directories help categorize this content and make it easy for search engine crawlers to find new sites. These directories are able to provide one-way links and valuable page rank depending on the category your site will be listed at. Prior to submitting your site to these directories it is important you do some research and find out what keywords are best for your site using keyword research tools such as Wordze or Wordtracker; once you have a good list of terms (also known as anchors) you want to rank for, then proceed to submit your site using these keywords in the title field, this is done so that your site will show up in the SERPs for the terms you have chosen. Remember to change your anchors during each submission to avoid being sent to the sandbox for "link spamming" the search engines, having a wide variety of keyword rich anchors will help you rank better for the core term related to your site.
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