What's one of the most lucrative niches that are steadily growing by the hour everyday on the internet? Online Gaming! It contains a huge population of male teenagers and older males with large amounts of disposable income. It also includes a lot of high-profile female players and teams who actually receive a lot more attention than millions of the male gamers. Industry experts estimate that the global gaming industry is worth $25 billion in annual sales revenue. The main factor to the growth of this lucrative market is "Online Multiplayer Gaming". At any given time of the day or night there are millions of people playing games online. Half of the time when these people aren't gaming they are online surfing the internet, talking in forums and buying goods online. In recent years there have been a number of high profile tournaments and LANs" (Local Area Networks) where cash prises up to $120,000 have been offered to the victors. This year a number of these tournaments are actually scheduled to be televised all over the world. This shows that there is huge potential for internet marketers to tackle this "untargeted" market. This has obviously been hard to do or generally unsought of or I as a gamer of 10 or more years, would have seen opportunities and offers before. There are a number of reasons for this that I will expand on in my future articles. There have been a few big things happening in the gaming industry where online businesses have been started and made a great deal of cash. Take the Instant Messaging", Voice Communication" and Server Browser" program for gamers "xfire" It was recently sold for $102 Million. This was founded by Dennis "Thresh" Fong (World Champion of Quake 1) and Mike Cassidy (former CEO of Direct Hit). This program allows gamers from all over the world to search for game servers for all their favourite online games and more importantly talk to their fellow gamers. If you are playing a game and want to talk to a friend playing another game then there is a simple keyboard shortcut you can define yourself that you can use whilst playing to simply IM" them and chat as you both play. It also features voice communications so you can have a number of people, all playing different games, talking to each other at the same time. Put xFire in Google and you'll see how popular it is with over 3,600,000 different results. This is highly impressive for a free program which makes its income from selling advertising space to companies to display in its main window. It spread through the world by word of mouth with hardly any advertising on the program maker's parts. Imagine if you could create a product or program that pulled in 1% of the hits from Google and 1% of the customers from xfire were aware of it. Imagine the sales you could make even selling that product for $1 a time. This is an industry that is growing everyday. The online gamers on the PC side are prepared to spend thousands of dollars on their pc's, a single graphics card could cost them $600 or more. Now with gaming consoles being hooked up to the internet, the online appeal of gaming is growing everyday and so are a whole generation of internet users. They obviously have the money to spend so why don't you target that audience? The other thing to remember is new games are released everyday. There are so many niches within this niche as you could solely focus on one game and its community and still reach a huge audience from all over the world! I will be releasing a series of articles covering this topic. From my experiences as a gamer I will explain the do's and don'ts of how to survive and how to actually gain credibility within the gaming community.
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