Technology has always played a significant role in the travel industry but none could have predicted the monumental rise in online bookings. The hotel industry has seen tremendous growth in the past few years as millions of hotel properties are now offering their guests online bookings. The potential for this growth has become more apparent in South Africa as the 2010 Football World Cup approaches. BookMyRoom-SA has seized upon this opportunity and offer guests a wide of South Africa hotels, guesthouses, self-catering and safari lodges to book online. BookMyRoom-SA allows for instant booking with a secure payment facility, compared to many other South African websites that only offer the enquiry service. This service is fast becoming outdated as guests become more demanding in wanting to secure and pay for their accommodation in just a few minutes. Online hotel reservations have therefore become a very popular method for booking hotel rooms as travelers from around the world can make room reservations from the comfort of their home. There are primarily two ways in which one can make an online booking, namely - Online Booking Services and travel agents. The online booking market is yet to take off in South Africa with so many factors influencing consumer decisions. One of the key elements is the use of credit card and the security surrounding their use. The South African tourism market is therefore trying to educate the public by introducing more user friendly and secure websites. A recent survey taken in 2008 says that only 39% of travel sales are made through travel agents, whereas the remaining 61% are made through online booking services. Clearly, the percentage of travelers making bookings through travel agents is less than half compared to bookings made directly at on online booking services. BookMyRoom-SA provide guests with real time availability where guests can view the hotel images, location, information about prices making it a lot easier for guest to book and pay for rooms. One big reason why majority of the customers are using online booking services to make their reservations is because websites have significantly improved their design providing better navigation and content. BookMyRoom-SA has a range of South African hotels with an online booking engine provides real time, multi-lingual and multi-currency solution with a wide range of payment options. High security standards provide the utmost ease of booking, influencing customers' decision making, ultimately reinforcing loyalty.
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