Online search engine marketing or SEM is simply Internet marketing meant to make various web sites known. The goal of marketing type is to make sites visible or noticeable in search engine result pages, preferably by directly influencing the rankings in a positive way. The methods that online search engine marketing resorts to are paid placement or PPC, advertising in context and paid inclusion. Although pay per click is related to search engine optimization, the two processes are different even if related to online search engine marketing in specific ways. According to the New York Times our term refers to paying in order to be listed in a search result. Let's see how online search engine marketing relates to each of the above mentioned techniques. Let us refer to PPC first ?a sort of advertising conducted on search engines, blogs, advertising networks or various web sites regardless of content, in which advertisers pay the site that hosts the ad only when the ad gets clicked. Online search engine marketing that insists on search engine strategies requires the extensive use of keywords on which an advertiser bids. The smart thing with PPC is that the ad will be displayed on a content site when there is a certain match between the keyword of the advertiser and the one in the query made by the searcher. Next comes contextual advertising as another product or method of online search engine marketing. For a better understanding of the concept let's imagine that there is a frame within a frame. This is explained by specialists as some type of advertising targeted at advertisements themselves. It means that there is a system that will identify keywords in the content of the web site accessed by the user and, based on those keywords, relevant advertisements will be displayed. So, based on the larger frame, we have another frame, that will actually present its content as the actual Internet site that you, as a potential consumer, are to get to eventually. Paid inclusion is also worth mentioning in relation to online search engine marketing. The web site owner has to pay for being indexed in search engines according to a scheme practiced by Google and several other similar web giants.
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