Microsoft has gone for online gaming to improve the position of its search engine Bing in cut-throat competition with other search engine giants Google and Yahoo. This innovative move of Microsoft has been a boon for those internet surfers who are used to playing online games. PageHunt is the online game that the tech giant has developed to generate data from users in order to update queries and enhance search results. How to Implement Microsoft’ Online Gaming Strategy Online gaming is nothing but a gimmicky strategy of Microsoft to promote Bing among the internet surfers. PageHunt is aimed at increasing the use of Bing as a search engine and improving search results on a query in Bing. The game offers internet surfers-cum-players web pages to enter search phrases that will put the web pages within top five search results in Bing. What Makes Microsoft’ Online Gaming Interesting Players are awarded points depending on the rank of the web pages that the search terms put by them have produced in the Microsoft search engine. Players can score one hundred points if the page ranks at the top of search results. Ninety points go to their bags if the page ranks at the second position. What makes this online gaming strategy is bonuses that they are also awarded on avoiding the use of frequently-used queries. Attributes of PageHunt to Enhance the Feel of Online Gaming In order to entertain the players with an enhanced experience of online gaming, Microsoft has attributed cool animations, bonus points, a top-score list and several other gaming features to PageHunt developed by Chris Quirk and Raman Chandrasekhar at Microsoft. The idea behind the making of PageHunt is to collect useful information on different search phrases that are likely to fine tune the search algorithms and ranking of web pages in Bing. What the Model of Microsoft’s Online Gaming Strategy is PageHunt is a single player game. It is quite easy and simple to play with straightforward moves. Mighty contribution to the extremely complicated task of developing the search process in Bing is an outcome of this online gaming strategy adopted by Microsoft to promote Bing in the global search market. It has been designed and developed after the model of Human Capitation Games. It is likely to enhance search relevancy in Bing by multiple times.
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