It is possible that some bands, singers and other performers just make good music to market to. There's probably a band right now making a song that is perfect for Unlocked GSMC Cell Phones. But take the group Passion Pit for example. They have only been a band for three years at yet they have become incredibly marketable for well, marketing and advertising campaigns. Their latest venture hit televisions nationwide for the Palm Cell Phones commercial on November 11, 2009. The song featured is titled "Sleepyhead." In addition to the Palm Cell Phone commercials the band, based out of Boston, MA, has had their song "Let Your Love Grow Tall" in a BBC Christmas advertisement. Passion Pits song "Moth Wings" has also been placed in three episodes of the teen drama, Gossip Girl. "Moth Wings" has also been placed on the new EA Sports game, FIFA 10. So what can we take all this publicity to mean for Passion Pit? Why is there music so catchy for Palm Cell Phones, video games and television programs? Well, definitely it means that they are a catchy group; that is obvious. But how do we dig a little deeper and understand why it is such marketable music? For me, two things really stick out with a band such as Passion Pit, when grasping their popularity as a marketable band. I think one thing is that this electronic, poppy music has exploded in recent years. Along with Passion Pit there are bands such as Justice, Prefuse 73, M.IA., Santogold, to name a few. Yes, each of these bands or singers are very different from one another, however they do all share that common thread of poppy, electronic, offbeat music. There music lies somewhere between the DJs of the world and the true pop stars of the the past few decades, that is, Michael Jackson, Madonna and Lady Gaga. But they all share that very danceable infectious and upbeat sound that fits perfectly into a positive ad campaign. Secondly, I think this electronic music fits really well with ad campaigns for technology. There is a loose link between hearing keyboards, samples and synthesizers and looking at new Palm Cell Phones on a flat screen television. It all works together, maybe at a subconscious level, but the common thread of technology whether in a new smart phone, in new music, new LCD screens, video games, or whatever else, it just works. Whether it is the danceable nature of the music, the technological links or just the sheer catchiness of the music Passion Pit has found something that works and in turn many marketing campaigns have caught on as well. And that elusive song for Unlocked GSM Cell Phones may be just around the corner.
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