Good Ecommerce Pennsylvania Website Design Using a Google Merchant Strategy Pennsylvania website design for ecommerce sites should include a Google Merchant Center feed because as more and more searchers use the features of Universal Search, it is apparent that these searchers take full advantage of the Google product comparison search engine. On Google Shopping, searchers can sort products based on how relative they are to the search term, or by price. They can also choose whether they want to see images of the products or see the product descriptions. They can narrow their product searches by price, brand, store, free shipping, and latest additions. Any website that sells online should have an automated feed of products to Google Shopping. The Google shopping feed began as a Froogle data feed, changed to a Google Base data feed, then to a Google Product Search data feed, and now is a Google Merchant Center data feed.Using Google Merchant Center you can upload your product feeds and make them easy to find on Google Product Search. After you verify your website with Google Merchant Center, setting up the feed is relatively easy. Google has a great set of instruction in the Merchant Center help area. If you are running an Adwords account, you can connect it to your Google Merchant Center account and use product extensions in your Adwords that appear on Google search or Google images. Product extensions are available in the U.S. You can easily identify Adwords with product extensions because they appear in a small blue plus box under the ad. These product extensions appear when a product is relevant to the searcher’s query. When the box is clicked, the user is taken to the destination page for that product defined by the Merchant Center account.Using these extensions, merchants can track their ad metrics in Adwords. Starting in late August 2010, Google changed the Electronics, Books, and Media categories on Google Product Search. Google recommends that feeds containing these products start including unique product identifiers, such as MPN, Brand, UPC or ISBN. These new attributes are not required, but will definitely help to differentiate products and have them appearing more often in Google Product Search results. So far, it appears that very few merchants have implemented the new attributes on their feeds, and even fewer have set up their own custom attributes. The Google Merchant Center feed allows merchants to define their own attributes using optional fields. These new optional fields and attributes allow ecommerce website owners to get better results from Google Product Search.By optimizing the titles of products, adding descriptions that use search phrases, and making use of these optional fields, merchants can optimize their Google Product Search results. In addition, to optimizing feeds, connecting the Merchant Center to the Adwords account, merchants can also get ratings and reviews to appear on heir Product Search results by getting more than 30 reviews and at least one four-star or better rating. Some of the new attributes that can be used include brand name, location, website URL and promotional offers. In this way merchants can increase the appeal of their product listings.In all cases, ecommerce Pennsylvania Website Design should now include an automated feed to the Google Merchant Center.
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