According to various studies, the greatest fear for elder people while travelling is to become ill. This fear tends to increase during travel. Unsafe water, food, exposure to pathogens increases health risk. Misinformation can be disastrous to the perception of quality before, during and after travel, unless there will always be nice surprises. But even promising less than actually delivered can create the feeling of ambiguity and insecurity. According to Parasuraman when age is a relevant variable, personal safety must be analysed in two dimensions i.e. General Personal Safety(GPS) and second one is more specific i.e. Age Related Personal Safety(ARPS) the author is not clearly mentioned about it though it says explained in the fig1. The author uses the Qualitative research methods (but data looks like quantitative) to study the respondents who were 55 years of age and older from both the sexes to use their own words and categories to describe the quality dimensions they perceived as important when travelling.The interview was done by undergraduate students who collected data and analyze it manually but statistical test were also carried out using SPSS program(the author does not explain about spss and also data was taken by undergraduate students who will not able to communicate b/w senior tourist because of age gap and they need to be good listener) the interview must be carried just after the trip neither they would not get much information because senior tourist will have short time memory of their trip. The interview guide consisted of four parts â€Questions were designed to collect demographic information about their current travel behaviour â€Used to trace changes in travel behaviour over time. â€Description of preference travel â€Factor s influencing the decision process This research was carried out with the senior travelling for pleasurable trip not for business trip (if study was done to know the safety as quality measure for senior traveller then why differentiate b/w pleasurable and business trip) According to quality dimension graph the most importance was given to safety, sanitation, good food quality ,hospitality, good service and least preference was given to nursing staff, safety seems to be of the utmost importance to women in the oldest age group of 70+.The safety is an important quality dimension independent of age and age related health problem. A different type of safety is age related personal safety (ARPS) the results clearly indicates that as health declines, senior tourist consider it in increasingly important that trained medical personnel are available on the trip and there is a good accessibility to facilities. Thus it seems important to extend the tourism quality discussion. Criticisms of the article: Safety is a key issue in this article but author is not defined what is safety as it varies from people to people, culture to culture and country to country. The other key point is senior tourist according to WTO the senior traveller are some one above 50+ so author need to mention why he choose 55 yrs for his research, as some companies for e.g. SAGA have holiday for people from 50+, so he will be loosing lot of people from this range. The abstract is the reflection of the essay but in this article the abstract is not complete reflection of the essay. The abstract does not give complete view of the article and does not cover the essence of the article. Ageing is a process which has three dimensions i.e. Physiological, sociological and cognitive but not clearly explains how it’s going to influence the travel industry and Does not tell what measure to take to deal with it. For e.g. erosion of memory is a most serious issue to consider as it will be risky to have such a kind of traveller, but article does not tell how to deal with such kind of senior traveller. When author is dealing with safety as key issue in senior traveller then why differentiate between senior traveller travelling for pleasure or for business. For e.g. some people combined business trip with pleasure trips so safety will be a key issue for them also, so will be loosing lot of people in this range. According to article the hotel attributes data was taken from Ananth data from people of age group 59 years of age and older, Author cannot uses the Ananth data in this article to study the hotel attributes because he will be loosing lot of data from age group of 50 -59years. Author is mentioned about environmental consideration, accessibility and consumer protection as an important quality factors but he is not mentioned how to achieve it by the tourist industry. GPS general personal safety and APRS age related personal safety is not clearly explained in the article and difference b/w them is not clearly explained though the article says explained in fig 1 but it is not clear. This article is based on quantitative /positivism analysis which is referred to use of numerical, and statistical techniques rather than analysis of verbal material, qualitative/ phenomenology analysis involves an in-depth understanding of human behaviour and the reasons that govern human behaviour, it investigates why and how of decision making, quantitative analysis is less rich than that obtained from qualitative analysis so author could have used qualitative analysis in this article to get complete result. Though the article was very research oriented but still author could not get the best result for what it was suppose to get. The research used in this article to get data was not done properly they used quasi-structured interview where the structure was not up to the mark for senior traveller in Finland to get the results The respondents used their own way of answering. Under graduate students were trained to get data from senior tourist by interviewing them personally, Recording of the interview was not done, may be interpreting the answer may not be correct by this undergraduate students as there is a lot of age gap between them, and undergraduate students also need lot of patient to understand the senior tourist behaviour and get their view correctly. Sample used in the article was not mentioned, so we are not sure how the author is selected this people, does all this people come in same range of life style or different life style as its important have different people from different life style to study as their views varies and can get wide range of data. Understanding senior behaviour and their background is very important as it varies from people to people. According to result the most important quality dimensions were safety, sanitation, service, food quality and hospitality but author is only concentrated on safety and left other dimensions. All other dimensions also would be important to consider while choosing the holiday. Questionnaire was not given in this article so it is very difficult to know on what basis did they conducted the interview and what was the question used to get information from all seniors as they varies from one senior to other, On what basis was question was asked and what kind of senior was used in the interview as no data was provided in the article. Suggestion to develop the article for further research: According to WTO Quality is defined as the result of a process which implies the satisfaction of all legitimate product and service needs, requirements and expectations of all consumers, at an acceptable price, with quality determinants such as Safety and security, hygiene, accessibility, transparency, authenticity and harmony of the tourist activity concern with its human and natural environment. The author need to concentrate on other dimensions like accessibility, hospitality, service, food quality, sanitation etc to get complete sense of quality, Safety may be the important quality among senior tourist but according to data supplied other dimensions also play a major quality to senior tourist in selecting the holiday. According to WTO senior traveller are some one who is of age 50+ travelling so author also could have used senior tourist of age 50 instead of 55 years to get wide range of data. The Retirement age in Finland is 68 years to lots of people of age group between 55- 68 will be working so this range of people prefer to combine their business trip with pleasurable trip so author could have used both business and pleasurable trip in this study as safety will be key issue even in business trip, So that a complete study of senior tourist safety measure could be studied. Hotel attributes could be studied by the author while interviewing this 229 seniors instead of Ananth data as they would have lost lot of people of range 55-59 years, Hotel attributes question could have been included in the interview as this varies from people of 55 years of age to 59 years of age. The author could have suggested travel industry how to measure the ageing issue as medical facilities will be the key issue. For e.g. Saga holiday have a medical cover in any part of the world they go so senior tourist will be relaxed. Author need to use qualitative/ phenomenology analysis in this case as they would get exact data in dealing with senior tourist, because qualitative analysis involves in-depth analysis of human behaviour and reason that govern the human behaviour so that senior behaviour could be understood and the reason for their view also could be understood from this method. By understanding their behaviour and investigation of why and how of decision making we would be able to get correct and accurate data. Standard questionnaire need to be made so that all people of different range and different life style fits in, According to Louise Horneman, Profiling the senior traveller article used standard questionnaire which consisted of two parts First part consists of the demographic questions including age, sex, martial status, income, and occupation and education level. The second part have question about their travel behaviour, preferred holiday, motivation. The author could use his questionnaire something similar to this i.e. first part the demographic where the age, sex, martial status, income, occupation, education level, life style Second part the travel behaviour questions, safety precautions, requirements in a holiday, price factor, accessibilities requirements, medical facilities etc can be analysed. Sample used in the article must be all range of people for e.g. both rich and poor people, working and non-working class, different culture, different health status, different education level, different medical requirements, and different age group for e.g. 50 years to 75 years age group, different preference, and different life styles so that all range of people can be included to get a wider range of data. The personal interview will be best if it was done by the senior tourist as they will be able to understand the senior tourist behaviour, requirements and could also study the nature and body language to understand them completely, Recording of the interview is very important for further research and analysis. Terrorism is a major external factor which is affecting the world, so travel industry need to take extra care and precaution measure in dealing in such a situation as life will be at most risk in such situation Other dimension such as sanitation, accessibility, good quality of food, service, medical facilities, hospitality also need to be concentrated as they also play important quality in the senior tourist. Conclusion: This article is well written by author Lars-Johan Linqvist and Peter B Jork to know the safety is a key issue in senior tourist by implementing the above suggestion it makes it more accurate and specific to get data from senior tourist.
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