A viral campaign could be just the thing to get your off-page search engine optimisation off the ground. Attractive viral content can get a site hundreds of links in one fell swoop, but the competition for viral attention these days is tough. If you're including a viral in your SEO plan, you need all the help you can get. Virals are such an unpredictable thing that it's hard to define what really makes them work. There are some hard-and-fast rules, however, that can help when you're trying to design a viral campaign. 1. It must be free. This is an absolute essential. It's understandable that after investing time and money into developing an application for your site, you would want to retain some control of it. Many sites make users subscribe before they can access content or site functions. Such a requirement can kill a viral. Viral content needs to be as easy as possible for internet users to sample and pass on. Your site will get the credit from the various branding markers you've implanted within the viral content. Talk to our experts at SEO Consult Australia about this aspect of your campaign. 2. It must be easy. The whole point of a viral campaign is that the content flies over the net. Your viral needs to be aerodynamic. Build in 'forward this' type features. 3. It must be reliable. A viral can be anything from a single image to a complicated application. Regardless of what form your viral takes, it needs to survive the hard test of being thrown around, downloaded and forwarded by hundreds of people. If your viral content damages easily, internet users won't just lose trust in the viral itself. They'll lose trust in your site, destroying the plan's worth to your search engine optimization.
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