The goal of most web design and development company is to create an easily accessible, attractive and functional website, which will be convincing to the target audience. Developing such websites need easy and spontaneous site navigation, good graphic designs, professional web copies and logical site layouts. Here are some basic guidelines that every professional web development company needs to follow. The Website Content One thing that you must always remember being a professional web development company is that people use Internet for finding information. So the web content is of prime importance in attracting visitors to any website. The content must act as a knowledgeable information source for the target audience and it must not have any spelling or grammar error because these will reduce the credibility of the website. Whether you are selling your own product and services or just recommending someone's else's products and services, you should always keep in mind to provide valuable information to the potential customers or they might just click away from your website and visit another one. The Photos and Graphics Web surfers are generally impatient. Most of the people will click away from a particular webpage if it takes longer time to load. Professional web page design demands optimization of the photos and other graphic designs without sacrificing the quality of the pictures. It is also essential to use the width and height attributes on the picture so that there is no problem in loading the page while the graphic files are being downloaded. Multimedia Multimedia comprises video clippings, flash movies, background music and audio clips. Always make use the streaming media because it reduces the downloading time. Ensure that the target audience can stop and start the multimedia files or in case of the flash introductions, just skip them if they wish. Also make sure to put important information in text in multimedia to provide an easy access to that particular information without making use of multimedia. If the multimedia needs the use of plug-in, always provide a link to it for the user to install it. Also remember the 10 second rule for website loading when using multimedia. The Cross Browser Compatibility There are about hundreds of browsers. Being a professional web design and development company, you must design your web pages in such a way so that they don't have problem in working properly in the most popular and widely used browsers like Internet Explorer, Firefox, Netscape and such others. While doing that, you might not be able to use all the special effects because most of the browsers may not support them. Website Navigation The site navigation must be intuitive and simple. Visitors generally want to get information from websites within just three clicks. This is popular as 3-click rule. Each and every area of the site must be reachable within 3 clicks. If anything else other than the simple text links are used, ensure to test the site navigation in all the popular browsers. Background Colors If any other color than white is used behind the text in the professional web page design, make sure to specify the link colors or else the browser defaults of the user will determine the color of the links making them unreadable.
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