We are having a live event about speaker training for platform skills. The lead speaker is a top seller at Learning Annex events. What is your suggestion for article marketing for this event? How should we approach it and where do you submit it? What types of tools, links, and format should we use? Answer: Your article submissions should be around 500 words in length, but no more than 700 words. The best way to figure out the format is to go online and analyze articles. The key is to take advantage of the bio/resource box at the bottom of each article. This bio/resource box should contain a link to your opt-in page where you capture their information and get them on your list. One of the best submission tools is Article Submitter Pro. Another option is Article Marketer. I don't think articles will be the best solution for marketing this event. Article marketing is an excellent way to build your list. However, using article marketing to promote a onetime event isn't the best solution. You want to make sure that what you are promoting in an article is evergreen and can stand the test of time. Articles will stay on the Internet forever so you don't want to have expired date information in them. You can still use article marketing though. Use the article marketing to build your list. Then send emails to your list that promote the onetime event. But remember, this list should be a general list and not based around a specific event. Why? If this list is built solely for the event then after the event you will have no further use for the list. It will be hard to continue to market to that list in the future because they are only interested in your onetime event. To maximize the marketing of your event then you want to get joint ventures to promote your event. Team up with other people to utilize their list. You can also promote the event through press releases. Mark Maupin has done a great job at promoting events through press releases. Check out what he has done. Essentially they take an article and turn it into a press release. They use the press release to give tidbits about the speakers that will be at their event. Then they tell people about the date, time, etc. of the event and where to go to register. Press releases are more time sensitive. Articles are more evergreen. Keep these things in mind when marketing for your events. For example, you could create an article about platform speaking tips. The article drives traffic to your squeeze page. You build your list. Then you send emails to this list about the platform speaking event. Basically, you go from evergreen topics
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