Singapore has been bestowed with one of the busiest ports in Asia, which are used for trading purposes by small and medium businesses (SMBs) located in this country. Though Singapore is home to the Asian head offices of many large enterprises, there is a substantial number of SMBs here. These firms engage in trading with foreign companies and need a secure communication platform for business interactions . Multipoint conferencing solutions in Singapore enable such firms to work with their business associates over a virtual platform, disregarding the physical distance between them. Telepresence is the best Internet video conferencing solution available in the market today and is heavily used by large enterprises based in Singapore. However, high infrastructural requirements and misconceptions about its running costs have become barriers in the growth of this solution among the SMBs based here. However, if vendors are able to provide the accurate information about these solutions to their clients, then they can capture an emerging market in its nascent stages and reap substantial long term benefits. Therefore, it is important that companies rendering international conferencing service should educate the prospective clients about the advantages of adopting telepresence solutions. The biggest task for vendors looking to promote telepresence in Singapore is to make these Internet video conferencing solutions less resource intensive. Telepresence technology renders the participants with the impression of being at another location, with the objective of making the event more immersive and engaging. However, this requires specialised equipment that takes up considerable bandwidth in order to transfer video, voice and data packets seamlessly. This is why vendors need to drastically reduce the equipment and running costs so that SMBs located in Singapore can adopt these without losing a substantial amount. In this regard, companies like Vidyo offer cost effective telepresence solutions as part of their premium international conferencing service. Affordable equipment and IT and network resources are not the only deterrents faced by vendors of multipoint conferencing services. Bandwidth costs are also important for SMBs running telepresence systems. Since telepresence solutions demand considerable amount of bandwidth to render the immersive conferencing experience, vendors should try to develop less resource-intensive telepresence solutions for hosting corporate conferences. Advancements in broadband technology will also lower costs, thus bringing down the operational costs of these high end, immersive Internet video conferencing products. Some analysts at Frost & Sullivan, Asia-Pacific believe that the chances of SMBs adopting multi-screen telepresence suites are quite low. According to them, such high-end products are best-in-class and will be availed by large enterprises. However, the technology involved in telepresence will soon be scaled down to make the solution more affordable, without losing its basic immersive nature, according to the analysts. This means that international conferencing service providers should work towards developing cost effective, single-screen solutions that render the same experience at lower prices. Vendors who provide scaled-down telepresence solutions for SMBs have a bright chance of gaining a stronghold over the Singaporean market.
Please Rate this Article 5 out of 54 out of 53 out of 52 out of 51 out of 5
Not yet Rated
