Restaurant marketing is an approach for food establishments to communicate what they tend to offer their customers. It’s a way to attract interests in the restaurant by rehearsing the unique features of the meal, service, and the atmosphere. Advancements in communications as well as technology utilized restaurant marketing attempts more centered on target audiences. As with any business, restaurant marketing expects that the operators look after the product, price, place, and promotion. However, food products service business is fast paced and ever modifying, so restaurateurs have to stay on their toes. Restaurant marketing techniques should start with research and understanding the target audience. Many catering services like Beverly Hills Italian restaurants would like not only to attract new customers, but additionally keep existing customers coming back for more. This implies acquiring the right marketing mix that communicates with both groups. The knowledge you gather out of your existing customers can assist you focus your restaurant marketing efforts only on what works and brings people into your restaurant. Jose L. Riesco, restaurant marketing consultant and founding father of Riesco Consulting Inc., believes many restaurants are wasting money on marketing that is inefficient or outdated. â€You place an ad in a newspaper or the Phone book, however you don’t know who seems to be coming into your restaurant based on the ad,†he says. â€How do you measure return on investment?†And in lean economic times, it is especially important for restaurants to be careful with their expenditures. How much a restaurant should allocate toward marketing expenses varies and depends on a number of factors. According to the National Restaurant Association’s Restaurant Industry Operations Report, the median percentage as a ratio to total sales spent on marketing ranges from 1.1% to 2.2%. Meanwhile, Kash says 3% to 6% of total revenue would be the general guideline for marketing expenses for restaurants with tools now available. Having today’s marketing tools as well as web technology; restaurateurs can apply techniques that are more efficient, reasonable, and tractable. For illustration, web marketing campaigns can still focus your attention on particular geographic locations like they do in a newspaper or telephone directory ads. Location-based marketing tools such as Yelp, Foursquare, and Google Places are chances for restaurants to trap their potential clients who are within miles of their restaurant utilizing their smart phones to find a place to eat, in accordance to Kasha. â€Mobile websites are becoming more popular and more of a necessity,†she claims. â€Operators need to make sure their restaurants’ websites are optimized for mobile search as well. Phone number, address, and menu needs to be easy to read and use with the touch of a thumb.â€Restaurant internet websites in general should supply the basic data customers are seeking for and be designed in a method that is simple for users to read and pilot, sources say. A good website and social media existence can supply a winning one-two punch in restaurant marketing. Bistro 31, the very student-run restaurant of The Art Institute of California †Los Angeles, reviews menus and bulletins on its Facebook page. Drumlake states social networking sites present restaurants and prospect to boost their credibility as well as service. â€We can review the remarks we receive about our restaurant and answer to our customers’ needs,†he says. While a robust web presence can be a critical element in a marketing strategy, word-of-mouth referrals are still regarded the number one form of restaurant marketing. In reality, web marketing supports the personal discussions we have about restaurants. â€One situation that will never change is word-of-mouth marketing, which stresses the importance of customer knowledge,†Kash says. â€It’s a timeless marketing tool.â€Customer satisfaction as well as loyalty is a huge driver of marketing success and restaurants need to continue to focus on their core business of offering high quality food and service. â€At the end of the day, the most significant thing is people anticipate great food, great prices, great service, and a nice ambiance,†Riesco says.
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