Age defying products or products that help to delay the onset of age-related diseases are always in evergreen demand by consumers. This is a market which is never saturated, never goes out of fashion, and never goes out of business. In contrast, market patterns show a consistently upward trend. Both Resveratrol and the wonderfully nutritious Acai berries fall in this category.ResveratrolAlready made popular as a powerful antioxidant for heart health support, Resveratrol has recently created a bigger sensation on 60 Minutes by leading researcher, Dr. David Sinclair, who claimed that decades of research by his team of associates, show Resveratrol to have anti-aging benefits. He stated that Resveratrol may be able to extend life span in human beings in the same way a Calorie Restricted Diet is believed to extend life span of human beings. What’s more Resveratrol is proposed to extend life and delay age-related diseases while maintaining a high calorie diet! Dr. Sinclair hopes to get FDA approval on Resveratrol within the next five years.Naturally, with all this hype, consumers are making a bee line for Resveratrol products.Continuing research has made Resveratrol a hot product for nutraceutical companies. While experiments strongly suggest that Resveratrol has the ability to extend life span, the FDA does not classify â€aging†as a disease that needs to be treated. Most Resveratrol products are being marketed as a preventive measure to reduce the risk of age-related diseases, such as heart disease, diabetes, Alzheimer’s disease. This makes the market potential for Resveratrol currently very strong. With all the media attention and buzz over Resveratrol, nutraceutical manufacturers may find it easy, indeed, to place their product in a profitable market position.Resveratrol manufacturing holds a high market value for baby boomers who account for half the dietary supplement market. These people are now approaching their 50s and 60s. By 2010, it is estimated that a 100 million Americans will be over 50 years of age. Most of them are seeking to look younger and live healthier. In order to achieve this, they desire age-defying products or products that can help reduce the risk of age-related diseases, or delay their onset. Resveratrol fits their needs perfectly.Manufacturers should be aware that Resveratrol is available in two forms--cis and trans Resveratrol. Trans-Resveratrol is the only form that has been used in research studies and clinically has shown Resveratrol to be beneficial. It is also the more bio-available form. Acai BerriesThe Acai craze already existed much before the recent Oprah Winfrey’s special with Dr. Oz explaining the benefits of Acai berries. We already have Acai energy drinks such as MonaVie, Bossa Nova and 180 Blue and there is plenty of room for more competition. Such is the craze, that from 2005 to 2007 the Acai fruit industry jumped from $3 million to $14 million. In 2007, prices rose by 60% and acai products were still in great demand. Two years later, the Acai berry is still a raging craze. This superfruit contains protein, fiber, omega 3s, and antioxidants which makes it a popular anti-aging product, and offers protective health for heart, immune, digestion. Believed to have thermogenic properties, it is being used in many weight loss management diets.Unfortunately, today we hear of a few Acai manufacturers leading the public astray with wild claims about Acai berries and offering free products, which turn out to be a scam. Consumers need to be aware and watch out for companies who offer too much of a good thing for too little a price. We find such scams in every industry, and the nutraceutical industry is no exception. How can Acai manufacturers safeguard themselves from contract manufacturers who want to make a fast buck by producing inferior products? Here are a few tips to protect yourself:
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