This year Mid-Autumn Festival Section in turn is very tragic war. A month away from the Mid-Autumn Festival, the major supermarket Moon cake Began to come out. "This year, the ancestral, Qian Ji, Yick Fong cake room have been with us." According to the Ministry of Commerce buyers Suqian purchasing parity introduced in previous years, the Housing for the Mid-Autumn cake products in great demand, orders can not meet its own grounds to abandon cooperation with the supermarket. Mid-Autumn Festival this year before the support, the thousand Kyrgyzstan, Yick Fong cake room hope during the holiday season stores set up special counters at the supermarket or department into the Group buy Sell . Cake room to expand sales channels Has been fragmented with the supermarket bakery room, why moon cake into the supermarket to sell? Su Qian analysis, Wuhan pastry house competition, this year by Financial Crisis, moon cake rising raw material prices, but no moon cake price rose, red wine each year, Health Products Mid-Autumn Festival will snatch the market, they hope to expand distribution channels, human traffic-intensive large-scale supermarkets, is undoubtedly the best choice. Qian Ji Lu Wei Food Co., Ltd. Chairman and Managing Director, said this year with the providers, in 100, Wu business, Carrefour has a cooperation in order to grab more market and more. Learned that Soviet-style this year, increased thousand Kyrgyzstan, Yunnan, Desktop, moon cake, rich filling product, launched 50 moon cake box suitable for mass consumption. Wuhan, the ancestral Hung, general manager of food were present, said the Mid-Autumn Group buy has just started, is very good, but compared with previous years, growth has slowed, pastry room to expand sales channels, but the ancestral large customers in the supermarket stores do using pre-sell tickets, post-delivery model. Reporter learned that the introduction of the supermarket bakery room to spare no effort to meet the needs of some high-income consumers, and expand share of market consumption. These high-end pastry room, supermarket giving preferential admission. Concept of moon cake business hype Reporter visited the store recently discovered moon cake market this year, gift boxes installed only a couple of moon cake, box comes with valuable Gift So rare, moon cake packaging to simple, personalized. Parity in the business buyers Su Qian said that this year the new " Food Safety Law "after the introduction of start Softcover moon cake factories in Dongguan, supermarket stores, the high-grade moon cake gift box price is about 600? Between 700 yuan. Hong cases of this that the ancestral packing more emphasis on delicate, bright, packaging costs account for 10% of the cost. Reporter found that, compared with last year's moon cake market, there is no significant change in species, is still a Soviet-style, Cantonese-style moon cake mainly accounted for almost 80% market share, taste is mainly red bean paste, lotus seed paste, egg yolk, etc. . Are commonplace in the packaging and taste of the situation, some smart businessmen playing concept, daily consumption of rice AIDS, taro cakes rolled into moon cake-like, moon cake using this concept to attract the attention of consumers. Mid-Autumn Festival this year, many businesses have launched a cottage moon cake.
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