Some may argue that Toyota’s recall issues were not brought to light quickly enough and that the company’s apologies and assurances to â€make things right†mean nothing, but Toyota has done something right. Buyers of Salt Lake City new cars proved that last month by helping the company well exceed its sales numbers from March 2009. It was no April Fool’s joke when March sales numbers were released for the auto industry on April 1. Toyota, which had seen a sales increase as high as 50 percent at mid-month, ended March with a 41 percent sales increase over last year. Not bad company struggling to retain customer loyalty and even attract new customers to their green models. Apparently the zero percent financing offers attracted customers to the showroom and the quality of the vehicles and history dependability and resale value convinced buyers. Salt Lake City Toyota Prius dealers certainly were celebrating. Obviously with the year the auto industry has endured this is good news for the industry as a whole and Toyota in particular. But they did offer customers one of the biggest events in recent history. The zero-percent offer is good on five years of financing and they threw in two years of free maintenance and some subsidized leasing. Salt Lake City new car shoppers will still find many great deals from Toyota and new greener models on several vehicles will be an added attraction. For those of us not willing to spend our hard-earned cash on car loan interest, this opportunity was too good to pass up. But let’s also remember that Toyota’s Camry was already the best-selling car in the United States before all the recall issues and Prius has been a staple in the eco-community for several years. With assurances from Toyota that the braking and gas pedal issues have been resolved on the Prius, sales will likely take an upward turn as the new model shows up on the road and in the neighbor’s driveway. Salt Lake City Toyota Prius customers can attest to this. Most Toyota customers I have encountered, in person or online, feel they have no reason not to remain loyal to Toyota and are still happy with their driving choice. That holds a lot of pull in a society where we are more likely to make our buying decisions based on the recommendation or opinion of someone we know and trust rather than the media or a commercial. We might by yogurt or shampoo based solely on what we see and hear from the advertising world, but a major purchase like a car †not so much. Buying power doesn’t end when we spend our dollar, it continues through every use and comment about that product. Something for the buyer to remember and the manufacturer to heed.
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