You’re a businessman? You need to be perfectly au fait with SEO, and to be exploiting it for all it can accord you. As with any marketing campaign, whatever and wherever the product or service, the primary essential in optimising your web page is to know your target audience. Know it intimately. Internet (online) marketing Firm Glean every last iota of information that will help you appreciate the potential customer’s needs. Don’t overlook the difference, too, between business-to-business and business-to-consumer; it’s a difference that will have a considerable effect on the tone of your site and on your key words. So it’s crucial that you identify perfectly your target before you proceed any further because it won’t matter how big or informative your site is; if you don’t pitch in the right quarters it’ll be like trying to sell a Jew a ham sandwich. Start by writing down your prospect, and be as detailed as possible. For example, he might be a 40 to 45 year-old widower in middle management who drives a second-hand Volvo and drops off his two sons at school before carrying to work. He pulls a $65,000 salary, and has a B. Comm degree from Bond University on the Gold Coast. This is the quality of detail you need, so you can picture the fellow in your mind, mentally and physically, and be better able to meet his needs. In other words, the more deeply you understand what he’s all about, the more successful you must be in responding to his requirements.
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