I have two very simple answers to the above question. First off if you are going to start a new business, and you have not registered a domain name, then I would suggest you register a domain name that has your keywords in it. I would recommend separating multiple keywords with hyphens. The reason that it is a good idea is because when people link to you in a natural manner, they may put your domain as the anchor text. If you have the keywords in your domain, then your anchor text will be guaranteed to be your keywords. I like to use Hotels.com as my example. This site ranks in the first position for the word hotels. May I add that the word Hotels is one of the most competitive, highly searched terms on the Internet. The reason they rank this high is because most people link to them with hotels.com as the anchor text. This guarantees them that their anchor text on links contains the word hotels. By registering a domain with your keywords in it, this guarantees the anchor text in all links to your site has the keywords in it that you desire. If you have already registered your domain, however, please don't feel that it is useless. It may be a bit harder, but you just need people to link to you with the appropriate anchor text. You are not guaranteed that you will receive the anchor text, like you would with the domain. The fact of the matter is, however, that having the keywords in your domain is really not a factor when you are attempting to get ranked on Google or other search engines. Case and point is my newest site http://www.article-submission-express.com. I have went out and built my links with the anchor text article submissions. At the point of writing this article, about 17 days after putting the site online, I rank on page 11 for article submissions as the keyword. Article submission, however, which is my domain name is not ranking my site anywhere on Google. I only focus on one keyword at a time, even though my guru friends state that we should try to rank for many small keywords at a time. I like to think of search engines as humans and their patents prove that is what they are mimicking. Humans can only focus on one thing at a time. I feel that the concentration of my focus to particular keywords will allow me to not only get rankings for several keywords over time, but allow me to monitor the results and make sure that efforts towards other rankings don't damage my current rankings. In conclusion if you have already registered your domain, that is great. Leave it how it is, do not form a new domain simply because you don't have keywords in it. If anything this can trigger duplicate content filters and get both sites punished. Just stick to you regular domain and submit articles and such to a bunch of directories with your keywords in them. This ensures you get the correct anchor text in your links, and these are all one way links that are not penalized by search engines.
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