The advertisements are everywhere. People who are making hundreds of dollars in profits from the use of AdWords to sell their products working only two to three hours a day. They would have you believe that this is ordinary and commonplace and that you too can make hundreds of dollars in a single day "just by turning on your computer". What isn't said is that internet ad campaigns require a whole lot more than 2or 3 hours of work each day, particularly if you are just setting up and starting out with your campaign and getting all the keywords and ads running at peak performance. Nothing else you do will demand the same level of intense micro-management. Consider this. Right off the bat you head over to Google's database and find out which of the keywords are most popular out of the latest search inquiries. After that you make up a list of keywords that are pertinent to your product, then compare that list to the list from Google. (The simplest way to make the list is write down the terms you would use if you were going to look for your product on the internet.) After having gotten you keyword list together, you need to choose what bids you will put on them. That doesn't mean that you will write an email to google telling them what you will bid for these keywords and getting to use them in your ads and campaign and google writing back to say ok, you can use them. That is impractical. What really happens is that Google handles the ads by showing the ads that are most likely to bring a greater profit first and more often and this way their bottom line is more assured. Google Adwords is a pay per click set up. In other words an advertiser (you) are required to pay a small amount of money whenever there is a click on his ad taking a searcher to his website. There is no surety of there being a sale. An advertisement which is chosen a greater percentage of the time will bring Google more profits; therefore, they accord the right to be at the top of the list to the individual willing to pay the greatest sum of money per click. After setting a bid and beginning the ads run you need to check on the ad all along the way, also the keywords need to be checked to make sure they maintain their popularity and thus their profitability. After ads or keywords become less popular (and less profitable) you launch a new campaign to replace it. The chance are you won't get away with doing practically nothing to make hundreds per day using a Google Adwords campaign. But you can learn the great skill of multi tasking and micro managing and using those skills you can see your business prosper.
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