List building using article marketing techniques is in my experience the quickest, easiest and most profitable to go about this essential activity. Essential? Yes, because without constant stream of website visitors you don't get optins; and without optins, you're pretty soon not making any sales; and no sales means you don't have a business. So here are a few simple tips for using article marketing successfully to grow your list. The Cardinal Sin of Article Marketing and List Building: Do Not Surprise or Confuse Your Visitor. When you get a website visitor from an article, this is usually how it's come about: 1. Joe Public types in, say, 'green widgets'. 2. Google presents a page of relevant results pertinent to all things green widgety. 3. Joe follows a link to an article the title says is about green widgets. 4. Joe reads the article and follows down all the way to the resource box where he sees he can go to a website and download a free book about green widgets 5. Joe clicks on the link and ends up on the green widget landing page, where there's more information about green widgets. 6. Joe signs up, and after a period of time and a few marketing emails, Joe buys the Complete Guide to Green Widgets and everyone's happy. The process has worked! But often it breaks down because somewhere in that 6-step process you ruin things by putting something in front of him that's not specifically relevant to the green widgets he's looking for. You perhaps sell loads of different flavours and designs of widgets -- plastic, titanium, wood and who knows what else... and you could be of the opinion you know better than Joe knows himself what he wants and by bombarding him with lots of options you'll sell something to him. Big, fat mistake. Because Joe has already told you what he wants: information about green widgets. That's why he searched for that specific phrase and woe betide your chances of getting anything from him at all, let alone a sale, if you don't give him what he wants. He'll just click off elsewhere. Thankfully most of the good article marketing sites will refuse to approve articles where the title doesn't match the article body, and while you might find that frustrating at times, it's for your own good as well as the good of the article site. They are stopping you from sabotaging your own efforts. But keeping the thread of the conversation your visitor is having in their own head going from resource box to your website and on to your optin is down to YOU. Ideally, if you want to get the best results you'll have a dedicated landing page for every category of article you write, as well as a free giveaway dedicated to that purpose. So if you're writing articles about advertising for insurance brokers, then you'd have a landing page and a free report about how insurance brokers, specifically, can use it to grow their businesses; if you also write articles about advertising for butchers, then you'd have a landing page and a free report about how butchers, specifically, can use it to increase business in their stores; and so on... Yeah, I know... you're now thinking about how much work this all is, but, believe me, it's worth it because your optin rates will skyrocket, your list will grow incredibly swiftly, and your profits will quickly follow.
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