SMO is like popular online communities and community websites. It is in many ways like viral marketing where a website is made popular through word of mouth created through the use of networking in social book marking, video and photo sharing. SMO are the best ways to get traffic to a website as they provide free ways to the surfer. This can greatly enhance the traffic to a website and that too for free or at very little cost. SMO is also called web 2.0 marketing. Social media optimization has proved to be a better way of attracting traffic to a website and getting the site optimized than Search Engine Optimization (SEO). It focuses on driving traffic from sources other than search engines and thus it gives improved search ranking. It harnesses a lot of free traffic and is much cheaper than SEO. You can target more traffic through SMO by using social sites like Digg, Furl, Stumble Upon and Propeller to name a few. You can generate one way links from high ranking sites so it’s great for your page optimization and people can click find these links while browsing these social sites. As a leading SMO service provider we have mastered in the field of Social Media Optimization and with the trust and belief of our several clients we have developed and carry out many successful SMO services over the years. Our SMO services guarantees brand identification for our clients and we advertise their product and services through all possible online social networks. Some of the SMO services that we carry out to provide our clients with a definite edge include blog marketing, forum marketing, and content management. Some of the benefits, which our client receive through our cost effective SMO services and strategy include: †Increased traffic †Effective Brand building †Penetrating into client target audience †Improved search engine rankings Interaction of SMO to SEO: Website through social networking websites, business networking websites, online communities and blogs (macro blogging as well as micro blogging). 1.SEO and SMO both can be used to drive traffic to your website which in turn generate substantial leads your business. 2.SMO is done to impress human being and SEO is done to impress search engine spiders. So in SMO we need to write impressive content to seek the attention of social media, whereas in SEO we write content for the website with proper usage of keywords grab the attention of search engine spiders. 3.For SEO we need to change the titles, metas headers etc of a website so the website gets modified whereas for SMO we use social networking websites to spread the brand of our website. 4.SEO has been emerged long time back whereas SMO has come into existence recently after 2005. 5.Any person with a little bit of knowledge of internet can do SMO whereas quality SEO can only be performed by SEO expert. Google really gives importance to Search engine optimization as it is directly associated with the page rank, which demonstrates the importance of the webpage in search engines whereas SMO is not at all related to the importance of the webpage. 6.The structure of the website is not so important when doing SMO, which is an essential aspect of SEO. 7.There are certain rules (which keep changing by Google) to perform SEO (example title, Meta description, Meta keywords, headers, alt tags etc), whereas for SMO there are no rules laid as such. Only thing one should keep in mind while doing SMO is that SMO is done to interest human being so one should never use social networking websites to directly sell something rather it should be utilized to make relationships with the prospective clients. Make it personal and interesting for others so that people would like to connect to you. So the key point is while doing SMO â€keep it humanâ€. 8.SMO costs you nothing or it costs you very less whereas to get effective SEO services requires a lot of in-depth study as well as hard work so one should be ready to pay a fairly good amount for SEO of their website. Even though there are many cheap SEO companies have appeared recently in the market who barely knows anything about SEO but they provide cheap SEO services. They would just write metas and title and metas for their client’s website without doing any competitive analysis of keywords. Whereas expert SEO companies search out profitable keywords for the webpage. Profitable keywords are keywords that have a more amount of searches, but slight competition. This requires experience, lots of in-depth studies and analysis.
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