Facebook has millions of users logging in every day, which makes it a great place to advertise. There are, however, a few ways to make the most of Facebook’s traffic, which are listed below. 1. Facebook Social Plug-ins Facebook’s Plug-in called the FB Like Box is one such Plug-in which allows people to Like your business page. You get to see the names and faces of your friends who already Like it. Had I not liked this page before, I would be inclined to do so when I see my friends had Like it. When someone Likes your page, his or her friends will see it on their news feed, thus creating an instant advertisement. Utilizing Facebook’s Social Buttons on a blog helps as they socialize it, giving readers a platform to express their opinions on, say, your blog’s content. Employing a â€Find us on Facebook’ button in your emails and business newsletters shows users you are active on Social Media. 2.Facebook Ad Campaign Facebook provides the perfect opportunity to reach a target audience in a cost-effective way. Spending a few dollars a day creates a good amount of unique traffic. Though Facebook’s measuring stats are different from Google Adwords, for example the CTR average is much lower - there are guidelines for creating an effective campaign: †Using an eye-catching photo and making sure the message in the ad resembles the tab visitors land on, are two very important details to be kept in mind. †Facebook’s advanced market targeting also directs your ads to people who have Liked your competitors, thus allowing you to gain customers, clients etc. through your competition. †Fan-gate the landing tab with a clear reason why the visitor should like your page †Ask them to like it Facebook Sponsored Stories is one of the best methods to use Facebook to market your brand. When using Facebook Sponsored Stories, friends of a person who Likes your page will see a picture of their friend next to the name of your company. Seeing someone they trust attached to a company instantly creates trust in the company itself. It is also advantageous in that there is no need for creating an attractive image or writing Ad copy as every person who Likes your page ends up an endorsee of your firm/product. 3. Social Buttons on Blogs and Emails If you are a blogger you should definitely have a FB â€Like†button on your blog. This is just another way to socialize your page, and give your user an easy way to express interest in what you wrote. Always have a â€Find us on Facebook’ button in your corresponding emails, business newsletters or any other emails. Keep it above the fold in the header so your users know you are active on Social Media. Now that you are getting traffic to your page HERE IS THE MOST IMPORTANT PIECE OF ADVICE FOR INCREASING LIKES: Possibly the most important feature of a Facebook page is the Fan-gate. Once you get traffic directed towards your Facebook page, you must ensure they Like it. This is accomplished by showing non-fans a different page than what a fan would see. Non-fans are presented a page that invites them to Like the page for an incentive, such as access to more information, a coupon or a whitepaper. Following the above guidelines will significantly improve traffic to your site and Facebook page.
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