There's been a bit of buzz in SEO circles in the last couple of years about social media marketing. With the increased popularity of social media networks like Facebook and Twitter, social media platforms now represent a great opportunity for any website to communicate with target users. Search engine optimisation experts have scrambled to develop tactics to incorporate social media networking into an average site's SEO plan. The scramble has featured a lot of mistakes on the way. Perhaps it's because social media networks present such a excellent website optimisation opportunity for business that so many mistakes have been made. While most business opportunities need to be grasped with both hands, social media networks require a very delicate approach. Take a Twitter example. Twitter, a micro-blogging site which allows users to post 140-character blogs on any topic, presents an opportunity for businesses to reach thousands of users in a very personal way. As the etiquette of the site encourages users to befriend as many other users as possible, it's likely that a business can have hundreds of followers within a week or so of joining up. This instant popularity encourages most businesses to jump straight into advertising. This can be a colossal error. Most businesses find that when they begin advertising on Twitter, their follower numbers drop off sharply. Once the mistake has been made, it can't easily be corrected. The hasty 'hey, I'm here and isn't my business great' approach can scupper your Twitter campaign, injuring your website optimization plan. It's important to remember that social media networks operate much like a party in real life. Bombarding people with advertising isn't going to get you anywhere. A gentle, value-based approach that provides people with information is the way to go. When thinking about social media marketing and your search engine optimization plan, you can talk to us at SEO Consult.
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