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Social Media Sites: Hidden Benefits For Online Marketers

By: C.Chadwick Home | Internet-and-Business


Online networking and online social bookmarking are more popular now than ever. But its hard to know which social network is right for you if you havent tried all of them. This is why many Internet users find social network reviews valuable.

When reading the reviews, however, you may find vastly different judgments about their content. Many folks fight for their choice of online social networking sites vehemently. That may be due, however, to being unaware of all the available options, so they invested all their time without further investigation. Some people defend their choice without even knowing the differences Online social networks , like LibraryThing have book reviews and other features created just for people who love to read.

Many social media users arent aware of the difference between one form of social networking and another because there is a tremendous amount of cross-over in the platforms. Sites such as MySpace can be used just for fun or for serious business networking, or both! And there are literally tens of thousands of Ning sites, such as bookmarket.ning , which specialize in narrow niches. These type of [online social networking] sites are significant because theyre completely user-driven and allow focused conversations surrounding peoples interests. Interests can be as specific as book aficionados, who now have many online communities geared just to them. social networking is social bookmarking, which has become very popular. Sites that feature social bookmarking, such as Mister Wong, allow logged-in users to save their online bookmarks for free. Social bookmarking sites also are a great help to Web searchers, because keyword tags that allow for easy searching can be assigned to each bookmark. Keyword tagging also makes social bookmarking sites of great interest to online marketers, because they know they will lead to backlinks for their sites. One social bookmark doesnt really mean anything in terms of backlinks but when you add them all together, they become influential in search engine rankings. Also, like with Digg, if a blog post is entered on one of these sites, it can often achieve high search engine rankings if the keywords were researched and the listing was entered correctly.

Another powerful form of social networking is social bookmarking, which has become very popular. Sites that feature social bookmarking, such as Mister Wong, allow logged-in users to save their online bookmarks for free. These sites are also powerful for people who are searching for information, because searches are greatly enhanced by keyword tagging. The ability to use keyword tagging also is of value to Web marketers, because they know they will lead to backlinks for their sites. A single social bookmark link doesnt carry a lot of weight but when you add them all together, they become influential in search engine rankings. And with sites such as Propeller, if a URL is posted on one of these bookmarking sites that has good pagerank, it can often rank high in Google if the person who submitted it understands how to research keyword tags and has entered the listing properly.

Confusing the issue even more are sites like Digg, which feature both social networking and bookmarking. They are quite useful for bookmarking URLs but they also provide a tremendous platform for online social networking and marketing. There are a lot of friends and business contacts to be found on these types of Web properties and as a bonus, material placed on them oftentimes ranks well in Google. This makes these type of sites genuine gold to Internet marketers.



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