There is a research tool for keywords in Google. You can get to it by clicking on "Tools" at the top of the screen, in the green stripe. Option one is this, if you have your website already up and running and don't desire to start from the beginning with your keywords, select "Site-Related Keywords" tab and then enter the web address for one or more of the pages from your site. Then Google will browse through your site and make up a keyword list for you. Option two is for you, if you want to connect to people with keywords that aren't obvious to your site. To use this tool, select "Keyword Variations" and enter one of your main keywords. You won't just get variation to that keyword, if you check the little box on the right labeled, "Use Synonyms", Google will also give you a list of suggestions that are related to your topic. The result that you get from Google will be just what you would expect form a world-class search engine. Good stuff! Some of the results you'll find immediately relevant; others you won't have use for. But Google gives you plenty more still helping your Google AdWords management. They won't give you the explicit numbers of searches for these terms on their system, but they will show you the relative amount of traffic they generate. To see this, click on the "Show columns" dropdown menu and select "Keyword popularity". The partially-shaded rectangles tell you how saturated with competitors each keyword is, along with the relative volume of searches each term gets. "Another really cool innovation that Google offers is "Global Search Volume Trends", a graphic showing a month by month account of average searches your keyword gets. Very clever. And very helpful in Google AdWords management. You get variations that Overture couldn't give you and information about your competition that you can't get from any other free service. And it doesn't cost you a penny extra. Wordtracker If you were to look for all the variations searched for "learn German" using Overture, then you would get a list where each of the terms would include those two words. 1,371 learn to speak german 916 learn german free 598 learn german online free 383 learn to speak german for free 108 learn to speak german online 100 german language learn online 73 learn swiss german 71 learn german software 69 learn german cd Won't there be people interested in learning German use other phrases? Sure are. There's also "study German" and even "study in Germany," not to mention the occasional guy who on a lark types in "learn Deutsch" or even "sprechen sie Deutsch." But how do you know what other possible keywords there are? Answer: Wordtracker's Wide Search. Let's say now that you're bidding on keywords for cell phones. Go to Wordtracker, and you'll get these suggested variations: mobile phone nokia cellphone cellular phone ringtones wireless sony ericsson samsung sanyo motorola bluetooth accessories If you let loose of the reigns to your imagination, you will find that this list of keywords that you got from Wordtracker can open up new and previously unconsidered markets. After looking at the keyword list and considering the possibilities quite a few people have realized that the market is rich for accessories for Nokiea phones rather than the phones themselves. This is only one example of many. This is the reason you do the research. Don't close yourself to the possibilities. Wordtracker is not meant to provide cost per click projections or estimates of profit possibilities. It is only meant to draw your attention to the possible avenues you can take your keywords down. It can do this by showing you all the variations people have typed in over the last 60 days, and advising you of the number of searches each term has had by Dogpile and Metacrawler. Other than plurals and singulars, other variations in spelling are not included. Phrases like "cell", cell phone" and "cellular" will have to be done in separate tasks.
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