Your custom brochures will always need effective and strategic layouts to succeed. While most color brochure printing tips will tell you to just use templates for your custom brochures, you must try to ignore this easy temptation and use something that is truly effective. Below are a few strategic and effective layouts for custom brochures that you should try out. They have been proven effective at making most brochures look good and succeed. †The cover needs an image †A standard and effective layout practice is to place an image on the cover panel. The location of the cover panel can vary depending on your fold type for color brochures, but usually it is the panel that most people will see first in your custom brochure. It is always recommended for you to place an image in this panel so that people can be attracted to the brochure. It is the place where you can go all out in designing so that you can maximize the number of your readers. This is one of the basic strategic layouts that you should try out. †Multi-panel content †Another interesting layout strategy is to place â€multi-panel†content. This basically means that you should put in text or images that span two or more panels in your custom brochure. This strategy causes the reader to read more and more of the brochure. They won’t get bored with one panel since they will usually be drawn to look at the other panels to continue reading or seeing the multi-panel content. It is a simple layout strategy that assures you that your readers will read almost the whole brochure without fail. †Using header and foot areas †You must not also forget that you can place header and footer areas in your brochure just like in letters or booklets. These locations are the perfect strategic areas where you can add extra content. You can place contact information in these areas to save on space, or you can add in small extra messages that can make the color brochure more effective. As long as you need some extra information available to readers whilst reading the main message, this is the strategic layout that you must use. †Exploiting the back area effectively †The back is sometimes not considered an important area for a brochure layout. What you may not realize is that there is something called the primacy and â€recency†effect in people’s memory. This rule of memory basically tells us that people remember the first and last things of a list, a book or anything that requires memorization. For your brochures, this is the cover and back panel. That is why a good layout strategy for brochures includes the back as well as the front to exploit this psychological effect. So try and print important messages at the back panel of your brochures as well. Great! Hopefully that gives you ideas on how simple adjustments in your brochure layout can make it quite effective and interesting. Try using those strategic layouts for your custom brochures.
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