Anybody confused over what all these new 'fangled' web 2.0 sites do for you and your rankings? I get asked a lot from people asking what web 2.0 sites they should set up, and whether or not they should be on Twitter or is the traffic from Digg really worth it? It all really depends on what you are after and how you go about setting the sites up! What you really need to understand before I go any further is that there are two types of traffic, targeted and untargeted. If you are somebody like Tony Robbins who has a mass market appeal then you can use untargeted traffic to build a brand but if you are a website owner in a specific niche then you need to focus on targeted traffic (people interested in your specific niche). Which brings me back to the web 2.0 properties, my niche is web traffic, to get traffic to my website I need to use every means available but I only want traffic that is interested in what I have to say or offer. In this case I would build a presence in the top ten web 2.0 sites like Squidoo, Hubpages, Wetpaint etc and make sure that I put highly focused, well written content based upon a keyword I was targeting on those pages (I would make sure they were all linked together and had their own backlinks coming to them but that's for another article). These pages on the web 2.0 sites would all be submitted to Digg, Twitter, Stumbleupon etc. and because they are targeted will get a lot of traffic, not massive amounts but the traffic I do get is interested in what I have to say and more likely to buy from me (if I was selling something!). If you take a look at the front pages of sites like Digg.com you will see the posts that are getting massive traffic, they are mostly up to date news items or comedy items (if you have an up to date news item that is funny you have hit the jackpot) I would find it difficult to get on the front page with an item about web traffic! But I could get there by writing a funny and or sexy title. The traffic it would bring me however would not convert and I would probably be accused of spamming. The key to making the most out of your marketing efforts is to add value, real value, and then add some more! Don't spam these sites, write useful information, help other people on the forums, and answer your emails! All of these things add value and build trust with your visitors who will eventually buy from you if you can demonstrate to them that you know your subject are trustworthy and ethical. Everyday I get emails or Twitter posts from people who basically just send me an affiliate link to some product or other that's of no interest what so ever. You can play that numbers game if you want but it more rewarding (and profitable) if you do it properly.
Please Rate this Article 5 out of 54 out of 53 out of 52 out of 51 out of 5
Not yet Rated
