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Subaru Wants Everyone To 'get More Gs'

By: Rod Johnson Home | Automotive | Cars


What’s going on in the world of auto marketing? There have been plenty of fun campaigns over the past few years, and Subaru has thrown its two cents in on a consistent basis. Innovative marketing comes from thinking outside the box, and West Palm Beach new car dealers believe that Subaru is hitting the mark time and time again. In fact, the brand’s new promos really show the Subaru brand in a younger, hipper light, utilizing professional BMX star Dave Mirra to turn the celeb dial up a notch or two. Throw in a couple of hotties and an old woman (huh?) and you’ve got the perfect recipe for a hilarious, entertaining promo. As part of that promo, dealers of West Palm used cars are throwing a little fuel into the fire and asking consumers to â€get more Gs’ in the new ad campaign.

The new campaign, which features Dave Mirra behind the wheel of a WRX, one of the new pushes that Subaru has been making heavily. Will the WRX eventually become the car that overtakes the Outback in terms of annual sales? With marketing like this, West Palm Beach new car dealers are going to have a lot of customers coming into the dealership. Basically, the promos show Dave Mirra behind the wheel of the WRX, driving like a crazed person on a closed track with different passengers. The reactions from some of the passengers are pretty priceless, and Subaru has definitely hit the nail on the head if it wants to appeal to a younger crowd. Dealers of West Palm used cars have been listening to the responses from customers, and it seems that the ad campaign has been well received almost universally.

The â€back to the basics’ approach helps position the WRX as one of the most fun cars on the market. We all know that isn’t exactly true †but these videos certainly make a case for the assertion. West Palm Beach new car dealers were excited to see Mirra taking part, as he’s an enormous international extreme sports star and a stand-up guy. We know that Dave has been through enough danger not to sweat the small stuff †like a dangerous ride behind the wheel of an amazingly safe car. It’s great to see him getting back in the public eye, as he’s beginning to get a little old for the extreme sports scene. We don’t expect him to leave anytime soon, but the guy is talented, and he has a lot of potential to spread his image around. With the help of dealers of West Palm used cars, he might just be back in the public eye after all.

Well, if you don’t believe me, check out the videos for yourself. You want entertainment, and Subaru has it. They also have one of the more fun cars on the market, and the videos attempt to prove that. Overall, Subaru has been carving out a pretty big niche in an industry where it used to have a small supporting role.




Article Source: http://www.eArticlesOnline.com

About the Author:
Rod Johnson is a blogger and auto enthusiast who writes about the market’s best new cars. His articles feature information on any West Palm Beach new car for West Palm used cars drivers.

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