Have you looked at your print catalogs closely again lately? We are already in the brink of the new year and you should really try and see if your catalog printing is churning out the correct kind of catalogs you want. At these times it is good to take a second look at your catalog printing so that you can assess accurately the changes that you want to make for the new year. There will be plenty of marketing challenges ahead for you in the new year and it is best to have the best catalogs ready to brave those challenges. If you need help on how to assess your color catalogs, here are four questions that you surely need to ask about them. †Were they really working? - Have you really examined your color catalogs if they were doing their jobs? Are people really ordering from your catalogs or were they just browsing online or looking at your posters? This is an important thing to know so that you can decide if catalog printing is worth it for your business. To prove that your catalog printing really works, you should always try yo include a mini survey on the checkout procedure or in ordering products. Ask customers where they saw the product being sold first. If you get several responses naming your color catalogs are the culprit then your catalogs are indeed worth the effort. Knowing this can really make you realize how important your color catalogs are. †Is their impact worth the cost of catalog printing? - It is also important to take a second look at the cost of your booklet printing. As you may know, catalog printing costs are indeed rising and sometimes you might not realize it but the cost can offset any gains in terms of the exposure you are receiving for your products. Try to always make your catalog printing affordable and cheap especially for mainstream products. The important thing for catalogs is the information and the impact of the images. Focus on that and you can economize on other aspects of the catalog printing. †Are the themes good or bad for your company image? - Finally, you should try to assess if your catalogs are not only selling your products but really displaying the company image that you want. Keep in mind that color catalogs are not only sales tools but also public relation tools. People form an opinion or an image about a company through its catalog printing. So look again at the themes you are producing with your catalogs. Do they display the real company image you want to project? In most cases designers really get carried away and changes must be made. So try to check on your own catalogs before next year's batch of catalog printing. Great! That should really help you in assessing your catalog's performance. Do not forget to make that second look and assessment. You never know which areas might still need improving in your marketing catalogs. Good Luck!
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