When it comes to local business advertising, there are lots of tips and guidelines as to what you should and shouldn’t do. Such crucial research can take weeks and even months to wade through before one can make an informed and practical decision. Now there is an innovative, new company that has taken the headaches out of local business advertising. My Zip, Inc. makes it easy, cost-effective and does the work for you. Be Found! Be exclusive! Be one of only two businesses in your business category that will stand out in your local community. Space is limited, so act now! My Zip’s Exclusive Partner â€Buy Local†program is a comprehensive, effective and affordable advertising solution for a local business in today’s demanding and competitive marketplace. My Zip’s â€But Local†ZipTag program promotes only two businesses per business category per zip code. In other words, two realtors, two plumbers, two insurance agents, two car washes, two book stores, and so on for each business category in a zip code. There are usually anywhere from 30 to over 300 business categories in most zip codes. The exclusivity factor helps each participating local business dominate their zip code. The Exclusive Partner program works cooperatively, with participating local businesses promoting each other, thereby gaining a high degree of visibility. Exclusive Partners become entrenched in My Zip’s simple, but powerful promotional strategy and woven for the long-term exposure into the very fabric of the community. The value is unbeatable. My Zip’s bundled advertising services provide traditional, mobile and online exposure, including the ZipTag â€Buy Local†program, mobile marketing, the ZipTag News, inclusion into the ZipTag Directory, ongoing cause-related marketing, repetitive monthly exposure, and My Zip submits participating businesses to over 140 local online directories. If a local business is not found online in today’s electronic world, they do not exist, as people will look online before they look in a phone book. The cost is unbeatable! When purchased individually, local businesses often pay more for just one of the advertising services. My Zip’s long-term and repetitive effort has very desirable cooperative associations, combining the local Exclusive Partner businesses with consumers and nonprofits to everyone’s benefit. Once in this exclusive system, people will come to know you and when your name is mentioned, they’ll say, â€Yes, I’ve heard of them. They are one of the good guys!†Cooperative effort will help a local business gain that competitive edge. There is nothing stronger than having others in your community recommend you. Exclusive Partners provide a discount or exclusive offer which can be redeemed with a simple show and save ZipTag, which goes on the consumer’s key chain, cell phone, camera, iPod or on other valuable items. The ZipTag also doubles as a valuable property recovery service, making it a perfect and inexpensive value for the consumer. Each ZipTag has an ID and toll free phone number on it along with the myziptag.com address. If someone finds one of the tagged valuable items, they can simply drop the keys in any mailbox, call, or visit the website concerning the other items. My Zip will help get the items returned to their owners. ZipTag holders now have a practical and inexpensive way to save hundreds and help protect their valuable property, while simultaneously supporting their local business Exclusive Partners, as well as their favorite nonprofits. To gain traction for the program, ZipTags are initially given away for free to commendable people in each zip code. Exclusive Partners, fundraisers and My Zip Community Specialists promote ZipTags throughout the community. Each ZipTag sold helps each participant creating a long-term cooperative, promotional and repetitive effort that solidifies the standing of each participant in the community. Consumers often rely upon brands to guide their purchase decisions and their familiarity with a particular brand or name is what makes it valuable. The root of branding is the relationship that develops between a local business and the community around them. My Zip builds the best overall brand equity available for local businesses. Building brand equity for a small business with limited budgets can be difficult, expensive and challenging. Building brand equity takes persistence and repetition. Instilling a clear consumer perception starts with an aggressive and smart advertising and promotional campaign. My Zip’s comprehensive formula brings a local business to the forefront in their zip code and keeps them there. The exclusivity factor gives each local business the home-field advantage. Brand Equity is an intangible asset, but can be measured in increased relationships and their resulting profits. Brand Equity also builds trust, because the consumer is more likely to do business with a name they recognize. If you are a local business, start building your future profits today. In order for a business to benefit from the consumer, they must develop and maintain visibility. Large corporations spend large sums of money to attain this recognition. Companies like Nike and Coca Cola are large businesses whose logos are recognized worldwide. The first step is to develop the image; the second is to make sure it gets out there on a consistent basis.
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