Food shopping isn’t always the most thrilling of activities to fill your weekend with but if there was more incentive to do so, things might get a little more interesting. We’re not talking monetary incentives here, after all, they are all over the local supermarket shelves already, we are talking â€feel good’ incentives, doing something good for someone else. The so-called â€big shop’, the time when you go the local supermarket to get everything from daily basics such as toilet roll and washing up liquid to all your food and maybe a few treats thrown in there if you are feeling flush that week, fortnight or month. But what if the big shop was so called because you did a good, big deed for many people on your snaking up and down the aisles filling your trolley which has a mind of its own, this would be a far more interesting interpretation of the phrase and an easy way to ease your conscience. So how can you make the big shop mark two a reality, what does it entail? Quite simply, it is about making smart choices on the items you need and want and this means buying those things which may cost a few more pence but which you know are the right choices for more than just your kitchen cupboards and your stomach. So what can you buy so that you fulfil a big shop? You can start by buying British, free range, organic eggs which represent chickens that have the happiest lives, in the freest and healthiest environments and as a result support British farmers who promote free range and organic farming which is more expensive than less ethical techniques. The second thing you can do is buy free range, organic, British meat, whether this is chicken, pork, lamb or beef and again, you’ll not only be ensuring that the animals reared to produce the meat had happy lives but also that the British farmers will be able to stay in business, providing fresh and tasty produce for the UK supermarkets. The final things to look out for are ethical purchases, any products carrying the fairtrade logo which you know have been produced by farmers overseas who enjoy fair working conditions and rewarded fairly for their work and the products. Buying ethical food and ethical water is getting easier and easier as more people understand the importance of doing so and supporting all those farmers and suppliers who rely on trade with the UK.
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