The key to building a successful MLM business is through the leads you receive. Your opportunity for success is only as good as the number of quality, not quantity, you can cultivate. How you obtain those leads is the challenge. A good book, QBQ?, was written a few years ago by John Miller. His basic message is to take responsibility for yourself by asking questions such as "How can I...?" or "What can I...?" In getting leads then the questions are, "What can I do to get great leads?" and "How can I cultivate leads myself?" The answer may surprise and is nothing new. It is a way for potential business partners to view you as a desirable person for them to work with. It is known as "attraction marketing." Through attraction marketing your future customers and partners will want to come to you- instead of you having to twist their arms to come aboard. It works because most people want to work with a leader and someone who can guide them. It's no different from anything else whether it's a coach, teacher, or parent, we all like to be around people who can give us proper guidance. It's no different in MLM. People may initially choose a company because it appears to be great for many reasons but if there is no one to give guidance and to lead, an authority, the retention rate will suffer. People want and need someone who can lead them to success by helping them overcome their challenges and problems. In other words if someone is looking to make extra money to pay off some bills, or in order to quit a job they dislike, then your job is to convince them you are the one to lead them to that goal. To do that you need to be able to sell yourself as a person that can make their lives better. You will be able to track the lead you need if you can project that about yourself! The question is then, how do you go about doing this, establishing yourself as the person that potential leads are looking for? Note, I said "person" and not "business" as it really is about what you can do for them and not what a business can do for them. Your prospects need to see what you have to offer. Advertise yourself all over the place, on related websites and on sites such as Craigslist and in newsletters and journals. You can send traffic to lead capture pages that grab e-mail addresses. This lets you build up your own money list you can directly promote to. Utilize social media sites. This is a good way to share your message and build up followers. Once you've built a data base, get an autoresponder and send out timely emails with informational tips, followed by your advertisement for your business.
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