Keyword density and position are important elements of optimizing your articles for search engines. Search engine spiders scan a page in a way that makes it crucial to place your keywords where they will be detected and recognized as a keyword, so that your article will show up when someone searches for that keyword. What is a Keyword? A keyword is a word that is going to be positioned in your article numerous times, not just once as that would make every word a keyword. When a spider spot that you have a word placed more than a few times in an article, it will determine that your page may be handy to users that search for such a keyword. Over Optimizing Your Articles It is important to take note that there is also such a thing as over optimizing your articles for particular words, this is known as â€keyword stuffingâ€. When you stuff keywords in an article a spider will detect that you are trying to cheat it into placing your article high in the search engine results for that word, and will instead penalize your site and your page for doing such. This may even affect the rankings of your other pages or get your site blacklisted from a particular search engine if you are found keyword stuffing too many times. What is Keyword Density? Keyword density is how many times your keyword is placed in your article. Most use a percentage to decide how many times they will place a keyword in an article. For example, if you have a 500 word article and want to attain a keyword density of 5%, then you will need to have the keyword in your article exactly 25 times. You can find hundreds of guides and resources recommending one keyword density over another and the grounds behind the logic, however, eventually you will have to decide which density is more profitable for your articles. Each webmaster as their own density that they like to attain based on past results. As long as you don’t over optimize and you are making enough profit from your rankings, then you can pick whatever keyword density you like. The Right Density No matter what exact density you decide on, it is important to put keywords so that there are more at the beginning and end to create an hour glass effect. Having the right keyword density in your article makes it more possible that you will make money off of that article because it will escalate in the search engine results and be seen by more people.
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