It doesn't seem possible to understand the behavior of Internet users, far less anticipate it. Google Trends doesn't explain why some changes happen, or how, but it does a good job at visualizing them. A marketing analyst however can get much more from this tool than just graphs. Users of Google Trends claim it greatly improves their methods for conducting research online, which in turn helps them to be more productive and efficient in their businesses. They actually end up saving time and money as they learn about search engine trends on a global level. The results graph enables you to view the search trends for your keywords, i.e. is the trend increasing or decreasing? If it is decreasing significantly, do you really want to choose that keyword? You can also see at a glance any seasonal changes to the popularity of keywords, such as those increasing over the Christmas period. What is commonly called a Google keyword tool is, in actuality, many different but variously related products that do the same thing to a greater or lesser degree. In this article I will survey what I consider the best of the bunch: Micro Niche Finder, Market Samurai, and Keyword Elite 2.0. Google Trends does not show users the actual quantifiable numbers on any of the charts. I cannot tell how many times "dog food" was actually searched. It could be 10 or 10,000. A user can only glean basic relationships between keywords. Google is the biggest search engine, and has the biggest of those databases, and it provides free access to all those data to its advertisers, and also to generic users. All these data can be accessed through different keyword tools, some extremely sophisticated, let's see some of them. If you are writing geo-targeted articles or content, its helpful to know which of the 50 states is most interested in your topic. In other words, why write 50 articles about farming loans if 80% of the searches are for just three states? Using Google Trends to see which states are most interested in what you are promoting can save a lot of time. If you type Tiger Woods into the Google Trends website you will see the spike that was created over the bad press. I would not use Hot Trends to determine a niche because it is only reporting the hot things that are very current and as we know, news is changing all the time. Google Trends will show a cute little spike in people researching Mr. doe. As the public's fickle interest wanes you can see the graph eventually drop back to zero. Never has there been a better tool to plot the fleetingness of any persons fifteen minutes. Google Trends is a keyword research tool that shows how many people are searching for your keywords in Google. It provides additional information in two areas other than the above.
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