First Page Google Rankings Are Easy The Keyword Phrase How Important Is It to your niche marketing efforts? The use of keywords has changed over the years and all the experts seem to have their own opinion, and the biggest question, or discussion that always comes up is : â€Are key words and key word phrases really needed? Well if you are going to use article marketing as your marketing vehicle you will need to learn the basics of how keywords work. It is true that Google primarily scan for content and disregards any keywords in the meta tags, but what do you think thee Google scans are looking for? Google has to have some basis to list your articles or websites when someone does a search and the keyword phrase plays a very big part. Lets use â€article marketing software†as an example. If I wanted to find out any details about the best software out there I am going to Google it. You are probably starting to understand the power of keyword phrases. Google is going to go out and find websites or articles that have the key word phrase or similar key words you have searched for. Meta tags my hold no significance but the keyword and keyword phrase are still incredibly important tools to improve your internet marketing efforts. I have compiled a simple outline below broken into two parts, to help you generate a powerful list of key words and Key word phrases to use in your article marketing efforts. #1 †Identifying your niche market is so important, If you do not know precisely what you want to write about you are spinning your wheels. Niches, are a specific market derived from a much larger market. Lets take for example we are looking for specific information about article marketing services, the most broad market would be marketing , then your niche would be article marketing . This information could also be under the broad marketing of Internet marketing but your niche would still be article marketing. My keyword list would be generated from the two words â€article†and â€Marketing†combined together. The bottom line here, is you need familiarize yourself with your niche market. I can’t emphasize the importance of this step, because without it you are doomed to failure. This step is a must do, that is why it is listed at #1. #2 - After you have discovered your niche market you will be ready to move on and start developing your keyword or key word phrase list. Enter the following link in your browser to go to Google’s Awords webpage and sign up for a free account if you can’t access the keyword tools directly.. . Here’s a link to their tool: https://adwords.google.com/select/KeywordToolExternal These free tools are very easy to use, lets use â€marketing†for our example. Enter this phrase into the box that says Enter one keyword or phrase per line: You will notice that the results are way to broad if I were selling information related to crappie fishing. Let be more specific and enter the keyword phrase â€article marketing†, Now were talking! This phrase is not near as competitive and has 100’s of key word phrases you would start building a key word list for articles about article marketing. Of course this is only an example you could use this technique for any market. What you want to do now is download the resulting list to you PC, I always Microsoft excel to help build my lists but any software that you can store your results would work well. You will now need to prioritize and weed out phrases that are too competitive or have a very low monthly search volume, so pay close attention to the two columns in the report that have the headings â€Advertiser Competition†and â€Approx Search Volume:†respectively. Pay very close attention to the green bar in the advertiser competition. If that green bar is over have half way across the box, delete this key word phrase from you list. Here’s a tip I use. Concentrate on words or phrases where the green bar is no more that the way across, and search volume that is greater that 1000. Well folks, its time to start writing your articles I recommend you just start writing what ever comes to your mind then refine your article, it’s a bit like brain storming and works for me so I can get all my ideas on paper. It has been my experience it is better to just start writing your topic and let your expertise flow into your words before you worry about inserting your key words or keyword phrases. You need to focus on writing 300 to 600 words in length, it seems people will read your articles more often if they are within this word count range. Once you are finished writing, pick 2 or three of your key word phrases and read your article to see where they would fit best. Make sure you only repeat a keyword or keyword phrase every 100 words no less or you could penalized by the search engines for what is called â€keyword stuffing†Also , for example the keyword phrase article marketing automation or any variation that had the first two words the same then I could only be used them every 100 words. If your article was say 600 words in length, then you could use phrases that had the exact words â€article marketing †six times. You can mix up your keyword phrases so each word is not exactly the same but be careful. Of course if you get creative you could vary your words so they are not exact and get even more value out of this same phrase. Well folks this concludes my article. May your article marketing efforts prosper , just remember that keywords, and phrases are extremely important when identifying your particular niche market.
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