When it comes to an effective link-building strategy for your website, nothing works quite a magic like an optimized press release and its distribution across the press release networks. Search Engine Optimization Inc., a foremost search engine marketing firm, now offers an optimized press release service that helps companies enhance their online visibility and brand awareness while boosting their overall search engine optimization campaign with high quality, one-way inbound links and the implementation of new, keyword-rich original content into their website. After performing extensive industry research and competitive analysis, SEO Inc.’s team of professional SEO writers will create a strategically optimized press release that promotes the unique marketing goals of the client. With a reported 98 percent of journalists utilizing online news outlets such as Google News and Yahoo! News every day to find out news stories and companies to cover, press releases have become great marketing tools that allow companies to sustain a strong presence in all the avenues prospects visit and boost exposure and online visibility of the company’s brand and website. A well-written, tactfully optimized press release has the added search engine optimization benefits of establishing keyword-rich, one-way inbound links from high quality news media outlets and providing a steady source of fresh, search engine friendly content that can be easily integrated into the company’s website. RSS Feeds and a large partner network make certain that SEO Inc. press releases are extensively distributed for maximum exposure. On average, SEO Inc.’s press releases generate 70,000 views per release, and are released to 100,000 different distribution points. After a press release has been distributed throughout SEO Inc.’s wide partner network, SEO Inc. continues to track the results of the press release during the days following its release to ensure each press release generates positive promotion and superior online visibility for the client. SEO Inc. also offers marketing reports that point the number of reads, estimated pickups, prints, forwards, and PDF downloads of the press release so clients can effortlessly measure and evaluate the ROI and overall success of each press release. In order to guarantee each client’s optimized press release is successful, SEO Inc.’s professional SEO copywriters take the time to research the client’s industry and competition and visualize the client’s targeted audience when considering content for the press release. SEO Inc.’s SEO copywriters carefully choose keywords that target the client’s key audience and write newsworthy, search engine friendly content that achieves a strategic balance between keyword density, link positioning, and relevant, original content.
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