The Marketing A, B, C's of How to Get a Record Deal By: Ty Cohen Every aspiring musician out there desires to know the secrets of how to get a record deal. I know, I know, there are so many record labels out there; it is so hard to know what every one of them is looking for. Fortunately, there is one common thread that they all share. They are all looking for someone who is marketable! For a record company, how much money they see themselves making off of you is ultimately the deciding factor. Your music, your performance, your lyrics and your talent are crucial as well but they have to be able to sell you in addition to your music. On the quest to getting the ultimate record deal you may find that you have to somewhat reinvent yourself. Now, don't get me wrong, you don't have to change who you are as a person but you may need to sit back and take a look at how you present yourself or your band. Do you have charisma, a star quality, sex appeal, uniqueness---all of the above? What are the defining characteristics of your style? What sets you apart from the thousands of others out there trying to get signed by a record company? Do you look and act the part? This is what it all boils down to! You have to be confident, experienced, dedicated, professional and original. Originality is key! The music industry doesn't need another Brittany Spears or 50 Cent. The music gurus want new, fresh people that are going to rake in the dough! If you are serious about working on how to get a record deal then you need to get creative. Add to your list of things that you have to offer the music industry. See a stylist, write more songs, network, take music lessons, get a website, prepare a demo packagemarket yourself because no one else is going to do it for you! If you are having a blockage of ideas of how to be creative and original then take a look around you. Who are the top selling bands/musicians out there today? What makes them marketable and unique? Different genres will have different answers but doing this may give you some clues. Don't go and copy people because this defeats the purpose of the exercise. But explore ideas of what is out there. If you desire a record deal then look at those who have one and figure out why they got one! Not every musician will have their fame handed to them on a silver platter. If you are not related to someone in the industry or don't already have an in then you are going to have to work to get that record deal. Remember, image is everything in the music biz so get one that is memorable and most importantly marketable.
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