A common misconception is that considerable website traffic equates to online sales, but this is simply not true. Generating substantial traffic is a great start, but in order to be successful you must have an adequate conversion rate. A conversion rate is basically the percentage of site traffic that develops into an online sale of a service or product. Typically, the higher your conversion rate, the less traffic that will be required to meet your sales goals. Below are some helpful tips for improving your websites conversion rate. Effective Calls to Action Where you place your calls to action is very important. A call to action may be anything from a "buy now" button to an "instant quote" button. Basically, a call to action is the main purpose of your website. You want to direct your users to where you want them to go, and not simply let them wander around your site aimlessly. Typically, you want your call to action to be the first thing your prospective customers see. A Well Organized Site Structure Always insure that your website is well organized. Your site should be easy and intuitive to navigate. Also, your pertinent information should be prioritized and organized in an efficient logical manner. Your typical internet user has very little patience for an overly complicated or confusing website layout. Accommodate your inpatient visitors by making your website as clear and concise as possible. Discover your USP What is your websites unique selling proposition (USP)? Your unique selling proposition is what differentiates you from your competition. The internet is a very saturated market place, and competition is fierce. Your website needs to clearly state why your company is the best choice for your customer.
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