The business circumstance of Toread in 2009 is good because both sales income and achievements got improvement. Toread publishes the statistics and says the net profit of 2009 ranging from 3826 millions to 5101 millions. And one of its products, Timberland classic boots, also sells well. Because of good development of main products in 2009, the Timberland 6 Inch company promotes its ability in developing and designing products, expands the scale of market and increases the income sales. Toread is specialized in developing and designing, outsourcing and selling the outdoor sports goods. The main products conclude outdoor sports clothes, outdoor functional shoes and outdoor equipments, such as skiing clothes, hiking shoes and sleeping bags and etc. From 2006 to 2008, the amount of shops in China increased rapidly. The statistics show that the investment fund on sales projects, according to the basic conditions and future development goals, will be planned to construct specialty stores and shops. And this includes straight camps, straight shops and chain stores. In all the shops that built by raising funds this time straight shops got their shops by joint operation with shopping malls. And straight camps and chain stores got stores both by buying and renting. In this project, its duty lies in completing the enterprise resource management system, custom relationship management, supplier relation management system, and office automation. When the information planned to publish, the share price of this company increases by 10.01%. As we can see, a number of well-know film stars wore Timberland shoes when they attended news brief. Timberland shoes are not only suitable for outdoor sports but also suitable for some ceremonies. We can not deny that Timberland shoes enjoy a great popularity in China. As we all know, Timberland shoes sold well in British. So we can predict that Timberland shoes will also sell well in domestic outdoor sports market. Although the possess rate of market is high, the scale of company is not big. Since the company distributes the new stock, it will be helpful to enlarge the scale of company and promote the core competition of company. Because of the special industry of this company and the elementary stage of outdoor sports goods market in China, the company has the high public awareness and little competition from domestic outdoor sports goods bands. As we all know, the outdoor sports items covered by high-grade consumer goods. Because of customers' low sensitive to the price of outdoor sports items, this company is likely to be pounded by external famous bands. The company has certain ability in developing and designing products. Some of products got the prize of China in 2009. In addition, the company also applied practical new patent. It is about the one waterproof and air free device and this device could by used in shoes. The company can use this patent for ten years since the day of applying. Since the company has strong ability in developing and designing, it will develop well in the future years. Although it maybe lashed by aboard famous outdoor sports bands, it still will have methods to solve this problem.
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