SMS service is referred to as a technology, a platform or a method to send short messages to mobile phones. SMS stands for short message service. These messages can also be sent from internet apart from native devices. The younger generation, most of the times, communicate via text messages. Typically, mobile network gateways are used to send SMS. These messages are generally queued up or stored in the central short message centre to be forwarded to their respective recipients. These messages can be no longer than 160 characters. Typical applications for SMS service are as follows. 1.Sending text messages. 2.Information services like travel, weather, stocks and entertainment. These interactive services are exploited by using short codes. 3. Sending emails to native web based email clients. 4.Exploiting products like ring tones, wallpapers and applications. However SMS has its limitation in terms of rich media content and the length of the message. Organisations that are in need of high volumes of messages invariably need bulk SMS service provider. So who are these providers? And what are the advantages of utilizing bulk SMS service. They are the companies that provide gateway to send mass messages at cheap rates. They provide the vital backbone, called the bulk SMS sending software that does the job of sending bulk messages instantly to target recipients. The provider’s technical team also helps in integrating this backbone within your existing website, so that you can exploit this platform right from your established medium instead of using customized software. The advantage of bulk SMS is two fold; it helps reduce communication and marketing costs. Today, bulk SMS has become one of the most preferred mobile marketing tool. Text messaging in simple terms is a process or an activity of sending text based messages. When the recipient responds, it is still considered text messaging or one way messaging. Now consider a scenario where you send a message to a short code, to get an update on weather in your area or vote for one of your favourite contestants in a television reality program. The reply that you get in this case is called two way messaging. Unlike normal text messaging, where you may or may not get a response, in two-way messaging a reply is of paramount importance. From the above example its advantage is very clear. Short codes are unique network numbers which are either shared or dedicated. In shared version the number can be used by many entities using different keywords such as SMS ICECREAM to 56565 and RINGS to 56565. Short code is an effective, convenient and low cost way to interact and communicate with your customers. Generally, message sent to short code is charged at a premium rate. Some of the other advantages of two-way messaging are as follows. 1.Wide application areas such as television, radio and other interactive platforms. 2.A great way to engage with your customers. 3.A trendy way to establish brand, that too quickly. 4.Instant response. There is no gestation period.
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