Use Of Internet For Small Business

Using Internet for Your Business: Small Business Websites
Small Businesses Online †Why Do You Need a Website?
Websites can help get more business leads, enhance your credibility and even allow you to complete transactions.
Consumers are increasingly online looking for more information about products and services, to locate service providers, or even to make purchases. Let’s look at the numbers:

• 86% of the consumers surveyed in a recent poll say they have used the Internet to find a local business. (Source: Nielsen//NetRatings Mega Panel poll)


• 51% of consumers are heavy Internet users and will often research products or services online (Source: Discover Small Business Watch).


• 49% of consumers are more likely to use a business or a service provider who has a Website (Source: Discover Small Business Watch).

• 89% percent of consumers say they have researched a restaurant online before dining there. (Source: AIS Media)


• More than 9 out of 10 online travel planners said they used the Internet to plan a personal trip (Source: comScore, Inc./The Kelsey Group)


• More than 4 out of 5 people use the Web in one way or another during the lending process (Survey by the Mortgage Bankers Association)

• A good idea is to incorporate your Web address next to your business logo wherever possible.


• Get yourself listed in Web directories and get a link from the directories to your Website.


• Optimize your Website for search on Google, Yahoo! and other search engines.


• Paid Search - Invest in paid search where you can pay per each click on your advertisements.


• E-Mail Marketing: Get prospects to subscribe to receive e-mail from you. However, avoid spamming.

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