Time progresses, people's demands in the light rising in recent years, higher living standards, consumer segment home environment, they are not upgrading stores, shop in shop mode so that crystal lamps gradually rise into the homes of ordinary people . Currently, Jinan, crystal lamp market to fish in the industry for more than 70% of households are in operation chandeliers. Of gold-tat, Bao-Hui, Kaiyuan, Austria's Li, Huayi, Volkswagen, quality source of outstanding brands, of which stores, shop in shop operating as a gold-tat, Bao-Hui, Kaiyuan, quality source and so on. The market tends to the two main direction of development, first, the traditional channels of crystal lamps continue to Zouqiao engineering market, second is modern and simple crystal lantern continue to work towards a more fashionable style Zouqiao times closer to home-improvement market. Crystal Light brand's largest business risk is big invested, inventory, renovation investment. The current low prices for its middle and low product market is flooded with counterfeit severe winds, the price confusion, these have a significant impact on the informal businesses. Lighting Jinan Hung Lee, director of marketing Miss Meng Xiaotong that "consumer spending mind becoming more and more rational, more favor specialization and branding of products; the other hand, the influence of the brand, quality benefits and service advantages of a comprehensive blocking low quality sub-crystal lamp, in the evolution of the market at the same time to establish its own brand; followed by manufacturers to be more in product quality and style on the efforts, if the product is nothing new, competitive prices and the lamp but the high side, it is difficult for consumers to recognition. " Miss Meng Xiaotong said Hung Lee Lighting lighting market, as Jinan, the retail giant, brand gathered, crystal lights are operated by the top brands at home and abroad, including gold-tat, Bao-Hui Aonisiyou to highlight, luxury stores, perfect after-sales very popular service with high consumption groups Springs favor, many business advantages, so hung lee lighting has become synonymous with high-end lighting and, therefore, firmly occupy the high-grade crystal lamp market, most of the market. Future competition in the market crystal lamp is mainly brand competition is not only the product itself, but also the manufacturers and the overall strength of competition between distributors, manufacturers and distributors of service quality is also winning the sword, only better improve services to meet the market can in a highly competitive market place, can not be eliminated by the market.
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